Connect with us

Press Releases

Essilor Expands Consumer Advertising for Varilux Lenses

mm

Published

on

(Press Release)
Essilor of America is extending consumer advertising efforts for Varilux lenses to print publications.

The new Varilux lenses full-page print ad will start this fall and appear in six consumer magazines: Food and Wine, Fortune, Golf, More, Sports Illustrated and Sunset.

To assist eyecare professionals in leveraging these consumer advertisements, Essilor will also distribute Varilux lens merchandising kits that include point-of-purchase materials to be displayed in practices.

“We want to show people who are dealing with presbyopia that there is a solution to their vision issues and that they have a choice when it comes to their lenses,” said Lauri Crawford, senior vice president of marketing, Essilor of America. “The new print placements will further extend the Varilux brand reaching even more consumers and directing them to find a local ECP.”

Advertisement

SPONSORED VIDEO

SPONSORED BY REICHERT

When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular