Connect with us

Press Releases

Essilor Expands Consumer Advertising for Varilux Lenses

mm

Published

on

(Press Release)
Essilor of America is extending consumer advertising efforts for Varilux lenses to print publications.

The new Varilux lenses full-page print ad will start this fall and appear in six consumer magazines: Food and Wine, Fortune, Golf, More, Sports Illustrated and Sunset.

To assist eyecare professionals in leveraging these consumer advertisements, Essilor will also distribute Varilux lens merchandising kits that include point-of-purchase materials to be displayed in practices.

“We want to show people who are dealing with presbyopia that there is a solution to their vision issues and that they have a choice when it comes to their lenses,” said Lauri Crawford, senior vice president of marketing, Essilor of America. “The new print placements will further extend the Varilux brand reaching even more consumers and directing them to find a local ECP.”

Advertisement

SPONSORED VIDEO

SPONSORED BY ESSILOR

Ray-Ban® Authentic

Introducing the perfect match of Ray-Ban's legendary style and Essilor's Expertise in sight. Click here for more information.

Promoted Headlines

Most Popular