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Essilor Unit Wins Online Eyewear Battle in Canada

The business can continue sales in Ontario, a court ruled.

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Clearly, part of Essilor Group of Canada Inc., has won a legal battle in Canada over the online sale of corrective eyewear.

A ruling by the Court of Appeal for Ontario allows such sales to continue in the province.

The College of Opticians of Ontario and the College of Optometrists of Ontario had sought an injunction to prohibit Clearly from dispensing prescription eyeglasses and contact lenses online in Ontario.

The College of Opticians has stated on its website that “the dispensing of corrective lenses is a controlled act, subject to Ontario legislation, that definitively requires a regulated health professional’s involvement,” adding: “Mail order over the internet without the involvement of an optometrist or optician is inconsistent with legislation.”

A lower court granted the injunction in early 2018, but Essilor appealed.

The appeals court dismissed the request for an injunction.

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Clearly operates from British Columbia and complies with that province’s regulatory structure.

The appeals court wrote: “The mere delivery in Ontario of an order for prescription eyewear that has been processed in compliance with the British Columbia regulatory regime, without more, does not establish a sufficient connection between Essilor’s online sales and the controlled acts proscribed by” the laws of Ontario’s.

The College of Optometrists of Ontario and the College of Opticians of Ontario said in a statement that they are “disappointed with the outcome of this appeal.”

“We will take time to conduct a more fulsome review of the decision and provide further information at a later date,” the organizations said.

They added: “In the interim, we want to reiterate that our Colleges firmly believe that the Internet can be an effective tool for providing vision care. We have already established protocols to support how Ontario optometrists and opticians use the Internet to care for their patients and regularly review our professional standards of practice to ensure they are keeping pace with changes in technologies and other innovations.”

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Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Safilo Group Acquires 70% of Blenders Eyewear

Chase Fisher will remain as CEO of Blenders.

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Safilo Group announced the acquisition of a 70 percent stake in the equity of California-based Blenders Eyewear LLC.

Safilo purchased the stake from Chase Fisher, the company’s founding entrepreneur and full owner.

Launched in San Diego, Blenders Eyewear “has built an advanced e-commerce platform with unique digital and social media skills, which has achieved fast and profitable growth thanks to its world-class digital capabilities,” according to a press release. The company generates about 95 percent of its business through its proprietary direct-to-consumer e-commerce platform, more recently complemented by the opening of the first Blenders flagship store in San Diego.

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Blenders Eyewear’s products “are inspired by the California active and progressive lifestyle and offer a compelling price-to-value eyewear proposition, particularly appealing to a broad range of consumers with a focus on Millennials and Generation Z, both female and male,” according to the release.

The brand has fueled its growth through highly social marketing strategies, partnering with influencers, athletes, and lifestyle enthusiasts and arranging product collaborations.

In 2019 the company expects to reach profitable net sales of approximately $42 million, all generated in the U.S. and up around 40 percent compared to the previous year.

Angelo Trocchia, Safilo’s CEO, said: “We are thrilled to welcome to Safilo an inspiring brand like Blenders Eyewear, a fast-growing e-commerce-powered business at the forefront of the latest direct to consumer and omni-channel capabilities, which will enrich our proprietary portfolio with new strong skills and a particular focus on our key US market.”

Chase Fisher, founder and CEO of Blenders Eyewear, said: “This marks a huge step forward for Blenders and we’re excited to be part of Safilo to reach a wider marketplace. Safilo’s product know-how and global distribution capabilities are the perfect complement to our digitally native business model, opening up worldwide expansion potential. We’re on a mission to build a thriving global community that inspires people to live in forward motion.”

Safilo acquired the 70 percent controlling interest in the company, based on a total value on a cash and debt free basis  equal to $90 million. The cash consideration to be paid at closing is subject to customary price adjustments.

Fisher will retain full ownership of 30 percent of the shares and will remain CEO of Blenders Eyewear, which will continue to run out of its San Diego home.

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Sunglass Maker to Cut 295 Jobs and Close Most of Its Daytona Beach Operations

It’s being integrated into the Luxottica profile.

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Sunglass maker Costa Del Mar plans to close most of its operations in Daytona Beach, FL, with 295 jobs to be cut in the process.

The first job eliminations are set to take place on Feb. 7, the Daytona Beach News-Journal reports. Costa employs 350 people in Daytona Beach currently.

In a letter to state, county and city officials, the company cited “changing business needs” as the reason for its decisions.

“Certain sales and marketing functions” will remain in Daytona Beach, the newspaper reports, quoting the latter.

The layoffs will continue through the end of September.

WESH-TV reports that jobs are being moved to New York and California.

Costa was acquired by Essilor in 2014. Last year, Essilor merged with Luxottica, with the combined company being called EssilorLuxottica.

According to WESH, the company said that Costa is “an incredibly special and unique brand” and that “we see great growth potential for it in the future.”

“EssilorLuxottica’s decision to integrate Costa into the Luxottica profile will allow the brand to fully leverage on Luxottica’s strengths in everything from product innovation to manufacturing to supply chain to distribution networks, helping it reach its full potential,” the company said in the statement.

Read more at the Daytona Beach News-Journal

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Kim Kardashian Eyewear Deal to End Early Amid Disappointing Sales

The U.S. launch was a flop.

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A an agreement under which reality TV and social media star Kim Kardashian West promotes an eyewear brand is likely to end prematurely, Israeli news site Haaretz reports.

Kardashian has a two-year deal with apparel retailer Castro to tout Carolina Lemke eyewear. But discussions are underway for the deal to be cut off at the halfway point because of sluggish sales, according to Haaretz.

Kardashian was hired to boost the brand’s U.S. launch in the second quarter of 2019. Kardashian’s deal included a $6 million deal and an ownership share in Carolina Lemke USA.

But the launch was a flop, Haaretz reports. The company reportedly sold only $1 million worth of the eyewear and returned 300,000 pairs to Israel.

Castro released a statement saying: “The company’s Carolina Lemke Limited subsidiary and Ms. Kim Kardashian West are together exploring the option of adjusting the contract terms with Kim Kardashian West and the company she controls, including the matter of the period Kim Kardashian West provides her services.”

Read more at Haaretz

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