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On the Dutch island country of St. Maarten, the sun takes heavy toll on residents’ eyes — and eyecare is hard to come by.

Ellen Haag, vice president—brand sales and dispensing services for Essilor of America, realized the need while on a sailing trip with members of the company’s ECP service consultant team, who had won a President’s Club award. She had the opportunity to talk with Garth Steyn, who runs a foundation called Kidz at Sea that help get youth involved in the marine industry.

The kids needed sunglasses, and Haag wanted to get the Essilor Vision Foundation involved. As it turned out, the resulting project was much broader, helping residents throughout St. Maarten with donated eye exams, frames and lenses.

“The goal was to bring our mission of ‘improving lives by improving sight’ to life,” she said. That should be the foundation of everything we do.”

Watch a video about the project:

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Having built a career in service journalism, Dee has been covering the eyecare industry for over a decade. As editor-in-chief of INVISION Magazine, she is passionate about telling independent ECPs stories and can be reached directly at dee@invisionmag.com.

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Teen Sees Color for the First Time — Watch Her Reaction

“I’m going to cry!”

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Stevie Kaczor is legally colorblind, and she recently realized just how much she’d been missing.

Inside Edition filmed as she put on a pair of Enchroma glasses that were a surprise from her classmates and art teacher.

In the video, she picks up a green balloon and says, “Is this green? Is this what trees look like?”

She’d been planning to get a job and buy a pair of the glasses herself after graduation. So the gift from her classmates and school was a welcome surprise.

As she looked around the room while wearing the glasses, she exclaimed: “I’m going to cry!”

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Video Shows Just How Fabulous Eyeglasses Were in the ’50s — Take a Look

If you like vintage looks, you’ll find it fascinating.

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The coolest stuff comes to light on the popular Opticians on Facebook group.

The other day, someone shared a video clip about eyeglass fashions of the 1950s — and if you like vintage looks, you’ll find it fascinating.

The short video shows an optician matching frames to women based on their face shapes, coloring and accessories.

“Apart from protecting and assisting eyesight, opticians are not content to make frames that blend,” the narrator explains in the 1955 video from British Pathé. “Their aim is to beautify some of the 11 million women who wear glasses.”

Sound familiar? It seems that the optician of decades ago were pretty similar to the professionals of today.

It sure would be fun to work with some of the frames they had back then, though.

Watch the video:

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He Recorded a Song with His Optometry Equipment — and Absolutely Killed It

You need to see this video.

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YOU PROBABLY never knew you wanted to hear an “optometry parody” of Ed Sheeran’s “Shape of You.”

But as it turns out, you really do need to hear this.

Jonathan Dinh is part of the University of Waterloo School of Optometry’s class of 2017, and he had always wanted to try a song arrangement using the tools of his chosen trade. Dinh, accompanied by singers Mariko Hirano and Lindsay Gallowitz, used their considerable musical talent to create a parody song with an untold number of optometry references — you won’t be able to stop laughing.

Check out the video:


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