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On the Dutch island country of St. Maarten, the sun takes heavy toll on residents’ eyes — and eyecare is hard to come by.

Ellen Haag, vice president—brand sales and dispensing services for Essilor of America, realized the need while on a sailing trip with members of the company’s ECP service consultant team, who had won a President’s Club award. She had the opportunity to talk with Garth Steyn, who runs a foundation called Kidz at Sea that help get youth involved in the marine industry.

The kids needed sunglasses, and Haag wanted to get the Essilor Vision Foundation involved. As it turned out, the resulting project was much broader, helping residents throughout St. Maarten with donated eye exams, frames and lenses.

“The goal was to bring our mission of ‘improving lives by improving sight’ to life,” she said. That should be the foundation of everything we do.”

Watch a video about the project:

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Having built a career in service journalism, Dee has been covering the eyecare industry for over a decade. As editor-in-chief of INVISION Magazine, she is passionate about telling independent ECPs stories and can be reached directly at dee@invisionmag.com.

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SPONSORED BY SAFILO

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The 2019 Kids by Safilo collection is enriched with new, playful color stories featuring fun and original graphics and translucent fronts which are combined with solid temples and enlivened by bright, colorful patterns. The collection is designed with a medical-scientific approach to better meet the needs of children up to eight years of age. The collection was developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and is in compliance with the design guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus).

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Video: Your Eyecare Business Should Be Getting Way More 5-Star Online Reviews Than It Is

Are you being proactive about getting them?

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POSITIVE ONLINE REVIEWS can yield huge benefits for an eyecare business.

But are you being proactive about getting them?

There’s nothing wrong with asking for good reviews directly, says Mark Clark, a former optical practice owner and current territory sales manager and consultant.

In this video, he talks about how one company in another industry boosted its online reviews, and how you might apply the same concept in your business.

Take a look:

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Video: What Eyecare Patients Really Mean When They ‘Want a Name Brand’

Don’t take the statement literally.

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HOW MANY TIMES have you heard patients say they want sunglasses of a certain “name brand”?

Of course, it’s possible you won’t have the brand they’re looking for. But that doesn’t mean you can’t still make a salle, says Mark Clark, a former optical practice owner and current territory sales manager and consultant.

In this video, he explains what the patient is really looking for and how you should guide the conversation.

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Nano Vista—The Quintessential Line for Kids

You’ll find something for every youngster.

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With 350 SKUs, the Nano Vista line from Alternative and Plan B Eyewear has something for every youngster. Check it out (including a neat, new line extension with GPS tracking)!

For more information, contact the company directly:

• Email: customerservice@alternativeeyes.com
• Telephone: (888) 399-7742
• Website: alternativeeyes.com



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