Connect with us


EssilorLuxottica, Swarovski Join Forces with 10-Year Licensing Agreement

The multinational eyewear company will be the exclusive designer, manufacturer and distributor of Swarovski Eyewear.




EssilorLuxottica and Swarovski this week announced a 10-year partnership agreement.

The eyewear titan will hold the exclusive license for the design, manufacture, and worldwide distribution of Swarovski Eyewear.

The collaboration will run through December 31, 2028, with an automatic renew option for an additional five years. The first joint collection is scheduled for release in September 2023. Swarovski’s creative director Giovanna Engelbert will develop the line.

EssilorLuxottica framed the agreement as a combination of “Swarovski’s creativity and savoir-faire with the knowledge, innovation, and expertise of EssilorLuxottica.”

Swarovski Eyewear previously partnered with Marcolin Group. Its first sunglasses collection went to market in 2011. The Austrian company is best known for its man-made crystal glass jewelry and accessories.

“We are delighted to further evolve our Swarovski Eyewear business with global leader EssilorLuxottica,” said Alexis Nasard, CEO of Swarovski, in a press release. “This is in-line with our LUXignite strategy, and is a natural partnership for us.”


Francesco Milleri, Chairman and CEO of EssilorLuxottica added: “We are excited to embark on this journey with Swarovski, a brand known for its artful design and incredible attention to detail. We have always seen each pair of frames as a piece of art to be worn, which makes Swarovski and its story such a wonderful fit.”



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular