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“Eternal Optimism Is a Force Multiplier” and Other “Truth Bombs” ECPs Now Live By

They seemed innocuous at first but over time became more and more profound.





Tell us your favorite “truth bomb”… a piece of advice or an insight you heard or read that at first seemed innocuous but which became more and more profound the more you thought about it…

  • Customers are not of this world… — Billy Isgett, Eyecare of Florence, Florence, SC
  • Never assume what anyone is able or willing to pay. — Theodore Sees, OD, Rockford Family Eyecare, Rockford, MI
  • Life is too short. Surviving and living through COVID-19 pandemic I have seen and known so many people die. It didn’t matter their age, race, sex, status and background. I have become more determined to fulfill my dreams, wishes, hopes and live life to the fullest. — Danielle Doniver, Heritage Optical, Detroit, MI
  • “Don’t cry over spilled milk.” I cannot tell you how many years it took me to understand the meaning of this truth bomb. Experience breeds wisdom and now I live this bomb every day. — Ann-Marie Weaver, Optimal Eye Care, Lewis Center, OH
  • If you want someone to know something, tell them. — Amber Fritsch, OD, Precision Eye Care, Mt. Juliet, TN
  • You cannot be all things to all people. — Scott Thielen, North Country Eye Care, West Lebanon NH
  • The standards you set, determine the life you get. — Meredith Hall, Miller Family Eye, Cedar Rapids, IA
  • Every single thing my parents told me. — Jennifer Leuzzi, Mill Creek Optical, Dansville, NY
  • It’s all about relationships! — Scott Mann, OD, INVISION, Christiansburg VA
  • Not everyone is as passionate/cares the same as you. — Christine Howard, Attleboro Vision Care, Attleboro, MA
  • Listen to learn, not to respond. — Lindsey Pulford, Insights Eyecare, Manhattan, KS
  • “Bad people are bad people and dyin’ doesn’t make ’em any better.” — Angel Miller, Cynthiana Vision Center, Cynthiana, KY
  • In any type of “sales” situation give them the final price and don’t say another word. Whoever speaks first generally loses. I have found this to be true nearly 100% of the time. — Sherry Berry, Ardmore Eye Care, Ardmore, PA
  • I had a boss that once said, “There is nothing I would tell you to do that I wouldn’t do myself.” — Rick Rickgauer, Vision Associates, Girard, PA
  • People don’t really know what they want. This becomes more profound with each passing day. Sometimes people need a little help being themselves. This is true, not just of the eyewear industry, but in many areas of life. — Star Taylor, Richens Eye Center, St George, UT
  • What you put out you get back… — Julie Uram, Optical Oasis, Jupiter, FL
  • Hire employees you want to work with, skills can be trained. — Kathryn Collins, OD, Kissel Eye Care, Lititz, PA
  • You are the last one to get paid! — Sonja Franklin, OD, Modern Eyes, Austin, TX
  • We need to find a fountain of smart before we find a fountain of youth. — Marc Rosenberg, M&J Optical, Brookhaven, PA
  • Tell the patient the truth even if you knew they are NOT going to be happy. — BJ Chambers, Carrera Optical, McQueeney, TX
  • No good deed goes unpunished. — Dave Goodrich, Goodrich Optical, Lansing, MI
  • Life lessons #4 always take the opportunity to pee. #7 Always have duct tape and WD-40. Duct tape to stop something that moves and shouldn’t. WD-40 to help move things that should and aren’t. — Chris Dudley, Lake Eye/Precision Optical, Wildwood, FL
  • People don’t care how much you know, they want to know how much you care. — Laura Miller, OD, Northwest Hills Eye Care, Austin, TX
  • In advertisements, the time displayed on a watch is always 10:10. — David Greening, Astorino Eye Center, Newport Beach, CA
  • Eternal optimism is a force multiplier. — Sue Hayward, The Optic Shop, Tampa, FL
  • You catch more flies with honey than with vinegar. This is so very true in all aspects of life. — Amie Robinson, Spring Hill Eyecare, Spring Hill, TN
  • Business is not personal so don’t get hurt feelings over it. — Katelyn McDowall, Northside Vision Center, Spokane, WA
  • Perception is reality. — Jason Klepfisz, OD, Urban Eye Care, Phoenix, AZ
  • The more you can leverage an organic community and word-of-mouth marketing, the better. Because that speaks to the strength of your brand. — Texas L. Smith, Dr. Texas L. Smith & Associates, Citrus Heights, CA
  • You do not have to accept insurance to be successful OR you do not need to sell Oakley, Ray-Ban, [insert brand name] to be successful. — Travis LeFevre, Krystal Vision, Logan, UT
  • Never burn bridges….. Those people that were rude to you and you hated helping more often than not come back into your life later. Often they come back with a better attitude, etc… You never know where people are in their life and what they are going through, so grit your teeth and get through it. — Kim Hilgers, Akre & Clark Eyecare, New Ulm, MN
  • Hire people with similar goals, aspirations, and political persuasion to build a team. — Robert M Easton Jr. OD, FAAO, Oakland Park, FL
  • There is always room for a good optometrist. So go where you want to live! — Scott Keating, OD, Vision Trends, Dover, OH
  • You are worth more than you think you are. — Bret Hunter, Sports Optical, Denver, CO
  • Hire a lawyer you trust and then do everything they tell you to do….especially when it comes to M&A. — Harris Decker, Eye Designs Of Westchester, Scarsdale, NY
  • Don’t eat yellow snow. — Richard Frankel, OD, Atlantic Cape Eyecare, Wildwood, NJ
  • Time flies like an arrow, fruit flies like bananas. — Douglas Holle, OD, Sunset Eye Care, San Angelo, TX
  • “When someone shows you who they are, believe them the first time.” My favorite quote from Maya Angelou. It continues to be words to live by in every aspect of my life both personal and business. — Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • Our patients are coming in for the staff interaction more than the products. — Colby Spivey, Vision Center South, Dothan AL
  • Kindness calms even the hardest heart! — Chris Clark, Advanced Eye Care Optical Shoppe, Panama City, FL
  • The customer is not always right. — Dorothy Reynolds, Eyes on Fairfield, Fairfield CT
  • Other people’s advice is limited by their own insecurities and limitations. If they can’t do it then you can’t either. — Adam Ramsey, OD, Socialite Vision, Palm Beach Gardens, FL
  • Building “culture.” — Robert Hillman, Hillman9, Waltham, MA
  • The client is not always right. When it comes to optical, they need lots of information to make great choices, not just what’s cheapest. — Mallory Haun, MetroSpecs Optical Shop, Fayetteville, NC
  • The number of different stories you get when managing is equal to the number of people involved in the issue. — Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN
  • An older patient said: “Life is like a roll of toilet paper. The less you have, the faster it goes!” — Judy Scheuerell, Fox Valley Family Eye Care, Little Chute, WI
  • What you put out you get back… — Julie Uram, Optical Oasis, Jupiter, FL
  • “Not everyone will like you.” I always believe in the Golden Rule and to “kill with kindness.” It’s crazy when you treat people well and they still get angry or don’t stay loyal. I’ve learned to let it bother me less … sort of. — Cynthia Sayers, OD, EyeShop Optical, Lewis Center, OH
  • Full moons really do sometimes have associated human behavioral changes. — Dierdre Fogle, OD, Eyetopia Eyecare, Littleton, CO
  • Don’t take life too seriously, focus on the good in people and situations. Life is too short to be in a constant negative mindset. — Emily Kincaid-Smith, Sports Optical, Denver, OD
  • Never ask/require anyone to do something you would not do yourself. — Pam Peters, Midwest Eye, Downers Grove, IL
  • “All the equipment in the gym will not do you any good if you don’t show up to exercise.” This one can be applied to many facets of our lives… — Pablo E. Mercado, Highland Eye Boutique, Atlanta, GA
  • I should always try to make this world a better place than I entered it. — Chris Gregg, Inver Grove Heights, Family Eye Clinic, Inver Grove Heights, MN
  • Hurt people, hurt people. — Melanie Jenkins, Spring Hill Eyecare, Spring Hill, TN
  • From the moment of your birth, you’re dying. Make every second count. — Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA
  • If you don’t have time to do it right the first time, when will you have time to do it again? — Amie Robinson, Spring Hill Eyecare, Spring Hill, TN
  • It is never wrong to do the right thing. — B.J. Chambers, Carrera Optical, Universal City, Texas
  • “Don’t judge.” Probably the best piece of advice ever given, I make sure I treat every patient the same. — Steve Burek, Metro Eye, Milwaukee, WI
  • Never burn bridges this business is too small. — Carol Marx, Finger Lakes Ophthalmology, Canandaigua, NY

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