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Etnia Barcelona Fall/Winter 2018

For its new Fall-Winter collection, Etnia Barcelona unveils the latest addition to its ongoing global brand campaign. This time, taking inspiration from the artist Gustav Klimt and his intricate details.

 

 

Etnia Barcelona continues to flaunt its DNA to the world by way of its global brand campaign, #BeAnartist – inspired by the art world to express its own creations. On this occasion, the campaign for the new FW2018 collection takes inspiration from the concept of “The Art of Details”, taking as its reference point the symbolist art of Gustav Klimt.

For this season, the brand presents a total of 75 new additions: 40 optical glasses and 35 sunglasses. More than ever before, the new Etnia Barcelona collection focuses on the intricacies of design: from delicate frames with neat details to singular color combinations to subtle shapes both in acetate and metal, all of which clearly reflect the brand’s DNA.

When it comes to color, this season’s collection takes its inspiration from three key trends used by Etnia Barcelona to create its eyewear acetates in 76 color combinations for this launch, inspired by Street Details, Flashing Lights and Pure Nature.

Once more, Etnia Barcelona and the photographer Biel Capllonch have got people talking about their work. Pieces that subtly share what they have to say to those that let themselves be carried away by the details, or to those that lose themselves in the quest for something more: those that dare to break the rules. Blinded by our daily grind, many of us don’t see the smallest details of life that are right in front of us. But, when we do finally notice them, we can’t take our eyes off them. They shine bright like Klimt’s gold. Also of special note in this campaign is the use of simple, everyday elements like microchips, cables, motherboards and hard drives that transmit our intention to democratize art. Because we can all be artists – rather, we can all be Anartists.

The new Etnia Barcelona collection can be likened to a Klimt painting. Just take a closer look to realize that this is far more than just eyewear. The delicate color and shape details – made of pure materials, unique textures and mineral lenses – make them a work of art. Because we know that the difference is in the details; through art, we can get closer to the truth and be encouraged to be our true selves.