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Evergreen Sun Styles that Stand the Test of Time

Still classic, after all these years.





A full-rimmed unisex aviator, model CT0110S brings the cream of the jewelry crop together with luxury eyewear with its Godron motif and signature Cartier on the lens.
(844) 790-9165,



Lowercase NYC

With a keyhole bridge and OBE hinges, the Carr is at once lighthearted, classic-inspired and purposeful.
(212) 510-7621,





Well known in Europe but new to the U.S., the Epos Collection distributed by Edition.Eyes includes the Zante, a timeless acetate frame.
(917) 886-3866,




Kenneth Cole

Part of the Techni-Cole capsule, model KC7231 celebrates the fashion-forward life while maintaining its classic status.
(800) 345-8482,




From the Persol Roadster Collection, the Steve McQueen model folds in three places, features polarized lenses, and adapts according to light levels., (800) 422-2020




Oscar De La Renta

The classic eyeshapes and jewel tones used on the Jo — and across this Italian-acetate collection — are paired with Zeiss lenses and feature anti-glare coating.




The Windsor rim of model 717W combines beta titanium, alloy, and acetate and leaves an impression with its thin temples and all-around clean look.



Maui Jim

Aside from actual swaying palms, nothing says “relax” like the Swaying Palms. Part of the new Luxury Collection, this let’s-go-south-for-the-winter style features 24K gold gilded temple décor and SuperThin glass lenses.
(866) 666-5905,




If ever there were a timeless style that doubled as a true throwback, it’s model PLD 2071/G/S/X. This style features Polaroid’s signature laser-engraved pattern and keeps distortion at bay with its 2.0 polarized lenses.
(800) 631-1188,


Rachel Bozek is a contributing writer for INVISION.




Max Mara —True Elegance in Eyewear

Whether energizing the classics or creating imaginative new silhouettes, Max Mara designs dynamic eyewear for today’s woman. The Fall/Winter 2018 collections continue the company’s sartorial heritage with eyewear that effortlessly blends fashion with innovation to create elegant, timeless designs. Be inspired—watch the 2018 Fall/Winter Collection video!

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High Tech, Old School and More New Products for This Month

Check out the latest in eyewear technology!




Age of Intelligence

Addressing patients’ diverse needs, SHAMIR’s Autograph Intelligence lenses are designed to match each wearer’s Visual Age. New technologies supporting the lens include Eye-Point Technology AI, Continuous Design Technology, and Visual AI Engine.

Price upon request


World Class

Drawing inspiration from the world of high-end autos, model 33599 from EASTERN STATES EYEWEAR’s Jaguar Spirit Collection. This men’s style comes in a 55 eye size.



Available in all readers from EYEOS EYEWEAR, BlueBuster blue light filtering lenses improve visual acuity and reduce screen time-induced eyestrain and eye fatigue. The blue filter properties are part of the lens monomer.



Going Platinum

Ready to adapt to all light conditions, Platinum Glass from BARBERINI EYEWEAR offers oleophobic and hydrophobic treatments which aid in preventing and cleaning fingerprint marks and maximum UV protection.



Switch It Up

With two interchangeable lens styles and two tint options, the Switch H-Wall Fusion from LIBERTY SPORT blocks light and debris while increasing peripheral coverage.
(800) 444-5010,



Wild Things

Animal prints make their mark on model LM3238 from AREA 98’s La Matta Collection. This bejeweled acetate frame celebrates color and individuality.



In The…

Buff, from KREWE’s St. Louis Classics Collection, features a cast-iron-balcony-inspired metal bridge and rounded silhouette. The handmade, acetate frame surrounds a green lens.



Colorful News

Engineered to address a range of types and severities of red-green color blindness, ENCHROMA’s new Cx Lens Series is customized and individualized. Six lens options, designed to handle a range of lighting conditions, are part of the professional EnChroma Cx Lens trial kit.
Starting at


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Hot Out of the EYEdea Lab and More of What You Need to Know for This Month

Go an extra mile to raise Myopia awareness.




If Pixar Did Myopia

Part of an integrated campaign to educate and drive awareness around the rise of myopia, ESSILOR launched a cartoon movie trailer in theaters nationwide that urges parents to take a proactive role in their child’s sight by visiting an ECP for a comprehensive eye exam. The “Out of Focus” movie trailer gives parents a firsthand look at a child’s experience and teaches them how to identify the signs of myopia. To watch the trailer, visit:

Eyedea Lab Insights

Designed to help ECPs improve patient experiences and remain competitive, COOPERVISION’s Best Practices EYEdea Lab released two insights. One, the doctor-patient relationship remains essential to consumers, with technology advancements viewed as enhancing, not replacing, the in-person experience. And two, consumers want transparent, efficient and personalized eyecare. Submissions for 2019 Best Practices are now being accepted.

2018 Rexy Winners

The first annual The Rexys, hosted by SportRx, was held Sept. 27 to recognize sports optical brands for their product quality, design and innovation across 12 different categories like Best Motorcycle Sunglasses, Best Snow Goggles, Best Cycling Sunglasses, Best High Rx Sport Solution and Best All-Around Sport Sunglasses. Among the winners were Oakley, Wiley X, Nike, Kaenon, Costa, SMITH, 100% Speedcraft and SPY. Winners were selected based on sales data, customer reviews, and SportRx optical expertise.

VEW Wraps

Some 13,000 ECPs attended the 30th anniversary of VISION EXPO WEST. Over 4,500 participated in education programs and Vision Expo garnered over 3.8 million impressions on social, up 11 percent from 2017. Best Brand Activation was awarded to Europa Eyewear/STATE Optical Co; while Costa took Most Creative Booth Design. The 2018 Vision Choice Awards were also named with Miraflex, Lunette, and Mó eyewear taking first, second and third place, respectively. Vision Expo East 2019 will be held March 21–24.

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Better Vision

Winter Goggle Prescription Solutions for Snowy Conditions

Check these prescription solutions for snowy conditions.




ANYONE WHO HAS BEEN OUTDOORS in the snow on a sunny day knows sun glare can be blinding. Skiers, snowboarders, climbers and ATV enthusiasts all need some type of eye protection against the winter elements. One option is Wiley X’s Climate Control Series featuring removable Facial Cavity Seals (soft foam gaskets) which block out wind, cold and peripheral light, allowing sunglasses to function as a goggle. The other option is to put a prescription lens insert into a goggle; one that is specific to that goggle, for example, Smith, or a universal lens insert, like Bollé, which will fit into any goggle.


Dragon Alliance

Dragon X1 Snow Goggle with Transitions Light Intelligent Technology

(800) 630-6680 |




NEVADA goggle with Phantom lens technology

(800) 423-3537 |


Scott Sports

Athlete Sam Cohen wearing a Scott LCG goggle with Illuminator Blue Chrome lens

(800) 292-5874 |



Python Glacier frame with felted wool and Greylynx mineral glass lenses

(914) 292-1290 |


Zeal Optics

Hatchet featuring Rail Lock System with an Optimum Sky Blue Mirror lens

(888) 454-9325 |



Snowboarder Jamie Anderson in Prizm React

(800) 403-7449 |


Smith Optics

I/O MAG goggle with ChromaPop lens

(888) 206-2995 |


Wiley X

WX Wave with Polarized Emerald Mirror (Amber) lenses and Gloss Demi frames

(800) 776-7842 |



Smart Ways To Sell Winter Goggles

Dr. Christine Jackson, Truckee Family Eyecare, Truckee, CA

We’re located in Lake Tahoe near four different ski resorts. So, we have a huge population of skiers and snowboarders and I’m an avid skier myself. We put all our winter goggles on display so patients can see we sell them. We show samples of prescription inserts that are available. Smith makes one specifically for their goggles that fits on the nosepiece behind the ChromaPop lens. Bollé makes a universal fit one so we ask patients to bring in their own goggles to insert that lens. With Smith’s prescription insert we recommend our patients add the Turbofan option to prevent fogging and an anti-fog coating that can be customized by our lab. It’s a removable clear lens so patients get optics and sun protection with the ChromaPop lens and prescription power with the inserted lens. We find it’s helpful to let patients try on samples to get a sense of what they’re purchasing.


Susan Brownell, The Bent Lens, Bozeman, MT

I’ve been an optician for 36 years and my career has handled every snow sport in Montana. We’re a stand-alone optical boutique that has a good reputation in this area. People may come to us when they see our window display or because the sporting goods store across the street sends them in to get a prescription lens put into their winter goggles. Our primary approach is to interact with our patients and then start a dialogue. We ask if they’re here on a ski vacation. Sometimes they’re looking for sunglasses for skiing and we might mention that we can insert a prescription lens into their goggles. We advertise on our website and Instagram that we offer prescription ski goggles and our go-to products are Bollé and Smith lens inserts.

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