(PRESS RELEASE) ANFAO – Italian Optical Goods Manufacturers’ Association, actively participates in the National “Made in Italy” Day by organizing the exhibit “The Lens of Time – The History of Eyewear in Italy”.
The project is part of a series of initiatives promoted by the Ministry of Enterprises and Made in Italy (MIMIT) for the National “Made in Italy” Day, established to fully appreciate Italy’s creativity and production excellence.
Conceptualized, produced and promoted by ANFAO, with the collaboration of and curated by Fondazione Museo dell’Occhiale, it is divided into three sections: the history of eyewear, contemporary design, and the materials and manufacturing techniques employed, highlighting the central role of Italian craftmanship – and in particular the area of the Belluno district – in the conception and production of eyewear, as a manufacturing excellence which is famous worldwide.
Through more than 100 items, selected from the valuable pieces at the Eyewear Museum of Pieve di Cadore and from two prestigious private collections, the exhibit narrates the evolution of eyewear from its origins in the 13th century to contemporary experimentation. One-of-a-kind pieces, intriguing objects, interactive technologies, artistic installations, historic images, vintage posters and sophisticated details guide visitors along a pathway that interweaves art, science, innovation, fashion and technology.
“The Lens of Time – The History of Eyewear in Italy” pays tribute to Italy’s cultural and productive identity. It is an opportunity to rediscover a cult object that has maintained its relevance across the centuries, transforming itself from a “hidden device” to a symbol of style and creativity, becoming an essential part of everyone’s look.
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The public opening is set for 3 pm on 7 May 2025 at Palazzo Flangini, headquarters of Fondazione di Venezia, and we would be very happy to have you and your readers visit.
Please note that access to the exhibit is free of charge until 30 July 2025.
