SPONSORED CONTENT Introducing Transitions® GEN S™ Lenses to Your Fashion-Conscious Patients As an eyecare professional, you know that today’s wearers want more from their eyeglasses than just vision correction — they want eyewear that complements their style and way of life. Transitions GEN S is the new lens standard that combines groundbreaking technology with unparalleled style to help your patients enhance both their vision and their look. Spectacular Color Palette When Transitions GEN S was developed, one of the goals was to bring the joy of colors to all prescription eyeglass wearers. That’s why Transitions GEN S is available in eight exclusive colors for the widest range on the market and infinite pairing possibilities. The colors include sapphire, amethyst, emerald, amber, gray, brown and graphite green, plus a brand-new addition: ruby. By offering a collection of colors, the wearer now has even more choices to match their favorite frames to their preferred lens color. Fashion and Function While a collection of stunning colors to choose from is important, the performance behind the colors must also exceed expectations. Because of this, exclusive new dyes were engineered for Transitions GEN S. Blended with absolute precision, they deliver rich, vibrant and elegant tones and every one of the Transitions GEN S colors perform at the same levels for speed, darkness and beauty. Yes, even the iconic colors of gray, brown and graphite green were improved for color consistency and speed performance. Transitions GEN S lenses are intuitive and smart, reacting so fast to light that they adapt to your patients’ every move. They achieve category 3 levels of darkness in less than 25 seconds [1], and fade back in around two minutes[2][*]. They are also true-to-tone at all stages of activation and fadeback, and offer better color consistency at all stages[3] for vibrant tints regardless of light or environment. While being fully clear indoors, and beautifully colored outdoors, Transitions GEN S provides endless possibilities of pairing to complement any look. “The new ruby color has been a game-changer. The contrast is amazing and makes colors even more vibrant while wearing them outdoors. The vibrant color options and the true-tone colors at every stage have been stunning.” — Sophia Pray Showcasing the stylish colors of Transitions GEN S People have asked how to display the new lenses — here’s how! Inspired by color, transparency and light, a new, premium demonstration tool was designed to help you showcase Transitions GEN S lenses in all eight colors. The sleek and versatile tool features two adjustable trays that can be positioned and integrated within a frame shelf or kept close by on a dispensing table for demonstrating the lenses. The lenses can be activated collectively or individually using a UV lamp, or you can even take them outside to show patients the activation and fadeback speed! “Another best practice for demonstrating Transitions® lenses is to wear them yourself. When patients see me wearing Transitions lenses with an awesome frame they think ‘well, if she can wear them and loves them … why can’t I?!’” — Sophia Pray Want to get your hands on the new 8-lens demonstration tool? Become a certified Transitions® Expert! Completing the Transitions® Certified Program will help you satisfy more patients and deliver confident, personalized recommendations by growing your expertise in light management and Transitions lenses. Whether you are just starting your eyecare career or are a seasoned professional, you can learn something new. Plus, Transitions® Experts receive access to the Transitions GEN S 8-lens demo box and UV lamp[**] to better showcase Transitions lens technology and style. Don’t just take our word for it! We caught up with style expert and Transitions lens lover, Sophia Pray, to get her thoughts on the new Transitions GEN S lenses. “I absolutely love the new Transitions GEN S technology. It truly has changed the game in photochromic lenses. It’s been much easier to recommend to patients, making it the must-have option on every pair of glasses.”— Sophia Pray, Office Manager/Optician, Huntley Eye Care Interested in learning even more about Transitions GEN S? Visit TransitionsPRO.com/GENS for additional information and resources. Transitions and the Transitions logo are registered trademarks of Transitions Optical Inc. used under license by Transitions Optical Limited. GEN S is a trademark of Transitions Optical Limited. ©2024 Transitions Optical Limited. Photochromic performance is influenced by temperature, UV exposure and lens material. Lens colors simulated for demonstration purposes. [1]For gray polycarbonate & CR39 lenses achieving 18% transmission @ 23°C. [2]For gray polycarbonate & CR39 lenses with a premium anti-reflective coating fading back to 70% transmission @ 23°C. [3]For gray polycarbonate lenses, compared to the previous generation. [*]Tests carried out using gray lenses. Photochromic performance may vary across colors and lens material. [**]Transitions GEN S 8-lens demo box and UV lamp will be shipped to U.S. participants when demo boxes become available. While supplies last.The featured speaker’s opinions and remarks are her own.
