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A good logo should be striking enough to be memorable, but versatile enough to serve as the springboard for a comprehensive branding effort. These logos created by independent eyecare businesses achieve that feat with power, beauty and wit.

The feline-in-eyewear logo at Eye Spy Optical in Chicago, IL has a vaguely retro animation vibe. Owner Alissa Fields had the font designed by a local designer.

The logo’s cool magenta-and-teal color combo is carried over into Eye Spy Optical’s social media branding. In fact, owner Alissa Fields advises ECPs to design a logo that can work well in multiple color variations.

A magenta felt wine bag with the Eye Spy Optical logo. “I put my logo on everything,” says owner Alissa Fields.

According to owner Mei Fleming OD, the professionally designed logo at Luminance Vision Optometry in Lafayette, CA comprises multiple frames layered upon each other in various colors, signifying the diverse hues and shapes of Luminance’s frames. Seen here is the icon standing alone, as featured in the store’s profile picture on social media.

At left of the image is the full logo with practice name, as featured on a wall of Luminance Vision Optometry in Lafayette, CA.

The logo also appears on one of Luminance Vision’s branded credit-card terminals.

Labrabbit Optics in Chicago, IL takes its name from owner/optician Coyote DeGroot’s vocation: “Almost half my life has been spent in a lab,” he says, “cutting lenses and jamming tunes on the stereo.” Its logo provides a visual analog—a rabbit in silhouette superimposed with two pairs of frames. The logo graces a range of branded materials including business cards …

… and continues on signage outside of Labrabbit Optics’ Chicago storefront.

Eyewear manufacturer and retailer Ollie Quinn’s very name is logo-friendly—initialized, it becomes the spectacles-suggesting “OQ”. This press material from Ollie Quinn’s “Branding Guidelines” explains the logo’s functions.

The logo itself can be used to create striking patterns, such as this one, which appears on the back of Ollie Quinn’s PD cards.

Dr. Jessica Keller, owner of Elite Eye Care in Bismarck, ND, made the logo the starting point for her branding effort. She wanted something sharp and chic, but still warm. Her designer came up with this striking creation that combines eyewear with a heart.

The logo can be used as either a standalone image or tie in with branding on an array of items including business cards, letterhead, envelopes, signs, cleaning cases/cloths, mirrors, flyers, emails, advertising, website, social media, promotional products and more.

This icon created by Discerning Eye in Iowa City, IA makes memorable use of the practice’s initials.

The full logo for Discerning Eye, which combines the full name and an eyewear icon, is seen here adorning the reception area at the Iowa City, IA practice.

Discerning Eye owner Joni Schrup had a second, distinct logo developed for FOCUS by Discerning Eye, a store-within-a-store targeting Iowa City’s large student population, as seen in this dual ad for both opticals.

Renowned New Orleans, LA-based frame label and retailer KREWE eschews eyewear in its logo to focus on a bold all-cap statement of its name. The care with which it uses the logo can be seen in this press material, which includes instructions on use.

Here’s KREWE’s logo again, in this version without the “New Orleans” reference.

And again on a sign outside KREWE’s flagship store in the French Quarter of New Orleans.

Optique, a sleek optical in Austin, TX, also prefers an eyewear-free logo focusing on the brand name, in this case rendered in a more hand-written style of font.

Here’s how Optique’s logo looks as signage outside the Austin, TX, storefront.

Returning to the animal theme, Precision Vision in Edmond, OK, makes use of the owl’s legendary eyesight as an element of its logo, here used on wall signage.

Here the owl icon reappears to striking effect on Precision Vision’s marketing material.

Wink Family Eye Care in Chanhassen, MN features an eye icon along with a cursive rendering of its name and the practice’s trademark green in its logo, seen here on a postcard mailer.

Here the logo is used on exterior signage at Wink Family Eye Care’s sister practice in St. Louis Park, MN.


Here the Wink logo features prominently in the reception area.


This striking logo, a black-and-white iris surrounding a heart-shaped pupil, is the most prominent branded component at Eye Love Olympia in Olympia, WA. According to owner/OD Samantha Hamblet, it is also “the one that is most noticed and commented on.”

Eye Love Olympia owner Dr. Samantha Hamblet said that in designing the logo she “really wanted an image that could stand on its own and that I would want to sport as a consumer.” As a result, the optical’s branded attire, as seen here, is selling well, she said.

11 Versatile Eye Business Logos That Attract Clients in Many Different Forms

11 Versatile Eye Business Logos That Attract Clients in Many Different Forms

A good logo should be striking enough to be memorable, but versatile enough to serve as the springboard for a comprehensive branding effort. These logos created by independent eyecare businesses achieve that feat with power, beauty and wit.