Visionelle Eyecare — Zionsville, IN
A phoropter silhouette forms the center of this logo, paired with a soft script font that adds a welcoming touch. Metallic blue accents align with the office’s serene, spa-like interior.

Elite Eye Care — Chicago, IL
Elite’s tumbling “EEC” logo draws from the familiar eye chart, transforming a testing symbol into a bold graphic. Navy and gold keep the look polished and consistent across all branded materials.

Vision Boutique — Chicago, IL
A bold orange circle and stacked vertical lettering give this logo a city-smart energy that’s impossible to miss from the street. The clean, modern design mirrors the practice’s bright, family-friendly branding.

Globe Design and Vision — Holland, MI
The cheerful “Happy Globe Guy” mascot — a smiling world face in bright red glasses — is the unmistakable centerpiece of the shop’s identity. After 23 years in business, the design was proudly trademarked in 2025.

Legacy Eye Care — Yukon, OK
The practice’s logo features a bison rendered in bold black and white — a nod to Oklahoma’s heritage — supported by a classic serif wordmark.

Eyes on Hudson — Dobbs Ferry, NY
An elegant illustrated eye above stylized wave lines reflects the practice’s Hudson River setting. The muted color palette and fine lines lend it a refined, local feel.

Eyes on Westlake — Fort Worth, TX (Logo Close-Up)
Circular forms in blue and gold create a clean, modern emblem that ties into the practice’s overall color palette and interior design.

Eyes on Westlake — Fort Worth, TX (Interior Installation)
Mounted in metallic gold above a white wall, the logo serves as a focal point in the reception area, complementing the space’s calm, contemporary tone.

Optical Arts — Toledo, OH
Bright circles in magenta, purple, and green form a simple yet striking spectacles motif. The tagline “The Art of Eyewear” ties neatly into the shop’s long-standing creative branding.

Niche Eyewear Boutique — Vancouver, BC
The bold, all-caps wordmark and umlaut over the “i” make this minimalist logo instantly identifiable. The monochrome treatment keeps the focus on the name.

Ridgeview Eye Care — Olathe, KS
A sleek circular emblem featuring the letter “R” provides a professional and understated centerpiece for the practice’s brand. Displayed behind reception, it reinforces a polished first impression.

Forma, Optics & Art — Oklahoma City, OK (Logo Close-Up)
A continuous-line “F” defines the brand’s dual identity as optical shop and art space. The minimalist approach works cleanly across print and signage.

Forma, Optics & Art — Oklahoma City, OK (Exterior Sign)
Set in white against a dark background, the glowing logo gives the storefront a refined, gallery-like presence that matches the concept inside.

Eyes on You — Seattle, WA
A badge-style logo with small spectacles and “EST. 2014” evokes the vintage flair of the city’s creative past. The simple layout keeps it flexible across media.

Anthony Aiden Opticians — New York, NY
Twin lowercase “a” characters mirror outward in this crisp black-and-white wordmark, a subtle play on the name’s alliteration and symmetry.

Urban Optics — San Luis Obispo, CA
The “UO” monogram incorporates a circular shape that recalls an eye, using a pop of color for distinction. Simple, sharp, and consistent with the shop’s style-driven focus.

Über Optics — Petaluma, CA
The circular monocle outline gives this logo its personality — a wink to classic eyewear. The clean design and umlaut accent capture the boutique’s playful, independent character.

The feline-in-eyewear logo at Eye Spy Optical in Chicago, IL has a vaguely retro animation vibe. Owner Alissa Fields had the font designed by a local designer.

The logo’s cool magenta-and-teal color combo is carried over into Eye Spy Optical’s social media branding. In fact, owner Alissa Fields advises ECPs to design a logo that can work well in multiple color variations.

A magenta felt wine bag with the Eye Spy Optical logo. “I put my logo on everything,” says owner Alissa Fields.

According to owner Mei Fleming OD, the professionally designed logo at Luminance Vision Optometry in Lafayette, CA comprises multiple frames layered upon each other in various colors, signifying the diverse hues and shapes of Luminance’s frames. Seen here is the icon standing alone, as featured in the store’s profile picture on social media.

At left of the image is the full logo with practice name, as featured on a wall of Luminance Vision Optometry in Lafayette, CA.

The logo also appears on one of Luminance Vision’s branded credit-card terminals.

Labrabbit Optics in Chicago, IL takes its name from owner/optician Coyote DeGroot’s vocation: “Almost half my life has been spent in a lab,” he says, “cutting lenses and jamming tunes on the stereo.” Its logo provides a visual analog—a rabbit in silhouette superimposed with two pairs of frames. The logo graces a range of branded materials including business cards …

… and continues on signage outside of Labrabbit Optics’ Chicago storefront.

Eyewear manufacturer and retailer Ollie Quinn’s very name is logo-friendly—initialized, it becomes the spectacles-suggesting “OQ”. This press material from Ollie Quinn’s “Branding Guidelines” explains the logo’s functions.

The logo itself can be used to create striking patterns, such as this one, which appears on the back of Ollie Quinn’s PD cards.

Dr. Jessica Keller, owner of Elite Eye Care in Bismarck, ND, made the logo the starting point for her branding effort. She wanted something sharp and chic, but still warm. Her designer came up with this striking creation that combines eyewear with a heart.

The logo can be used as either a standalone image or tie in with branding on an array of items including business cards, letterhead, envelopes, signs, cleaning cases/cloths, mirrors, flyers, emails, advertising, website, social media, promotional products and more.

This icon created by Discerning Eye in Iowa City, IA makes memorable use of the practice’s initials.

The full logo for Discerning Eye, which combines the full name and an eyewear icon, is seen here adorning the reception area at the Iowa City, IA practice.

Discerning Eye owner Joni Schrup had a second, distinct logo developed for FOCUS by Discerning Eye, a store-within-a-store targeting Iowa City’s large student population, as seen in this dual ad for both opticals.

Renowned New Orleans, LA-based frame label and retailer KREWE eschews eyewear in its logo to focus on a bold all-cap statement of its name. The care with which it uses the logo can be seen in this press material, which includes instructions on use.

Here’s KREWE’s logo again, in this version without the “New Orleans” reference.

And again on a sign outside KREWE’s flagship store in the French Quarter of New Orleans.

Optique, a sleek optical in Austin, TX, also prefers an eyewear-free logo focusing on the brand name, in this case rendered in a more hand-written style of font.

Here’s how Optique’s logo looks as signage outside the Austin, TX, storefront.

Returning to the animal theme, Precision Vision in Edmond, OK, makes use of the owl’s legendary eyesight as an element of its logo, here used on wall signage.

Here the owl icon reappears to striking effect on Precision Vision’s marketing material.

Wink Family Eye Care in Chanhassen, MN features an eye icon along with a cursive rendering of its name and the practice’s trademark green in its logo, seen here on a postcard mailer.

Here the logo is used on exterior signage at Wink Family Eye Care’s sister practice in St. Louis Park, MN.

Here the Wink logo features prominently in the reception area.

This striking logo, a black-and-white iris surrounding a heart-shaped pupil, is the most prominent branded component at Eye Love Olympia in Olympia, WA. According to owner/OD Samantha Hamblet, it is also “the one that is most noticed and commented on.”

Eye Love Olympia owner Dr. Samantha Hamblet said that in designing the logo she “really wanted an image that could stand on its own and that I would want to sport as a consumer.” As a result, the optical’s branded attire, as seen here, is selling well, she said.