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Eye Clinic Hit by Ransomware Attack

Hackers struck in January.

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An eyecare practice in Iowa has fallen victim to a ransomware attack, the Sioux City Journal reports.

Southern Hills Eye Care, an optometry practice, found in January that a server had been compromised.

The practice said in a press release: “Although at this time there is no evidence that patient information was accessed or viewed, or any indication of anyone’s information being misused, the practice has taken steps to notify anyone who may have been affected by this incident.”

Notification letters mailed on March 15 include additional information about what happened and a toll-free number where patients can learn more about the incident.

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The information that may have been vulnerable includes “names, addresses, phone numbers, dates of birth, insurance information, health information, and for Medicare patients, Social Security numbers,” according to the practice.

Southern Hills Eye Care has offices in Sioux City and Kingsley. The office that was affected is in Sioux City.

Read more at the Sioux City Journal

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10-Location Eyecare Group Is First to Join Medical Optometry America

The group has 29 optometrists.

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BLUE BELL, PA, and ASHBURN, VA — Medical Optometry America has signed an agreement with Associates in Eyecare – Optometrists, which will become first group of independent optometric practices to adopt the Medical Optometry America.

Associates in Eyecare – Optometrists has 29 optometrist working in the Northern Virginia and Washington, DC, areas.

“Many of us have known for some time that medical eye care is the future of our profession” said Robert Allen, OD, who serves as CEO of AIE, “and the state-of-the-art MOA System will allow our practices, and thousands more around the country, to accelerate this necessary advancement.”

Ken Krieg, CEO of Medical Optometry America, said, “MOA will provide independent optometrists the ability to participate in building a brand and practice management system that stands for exceptional medical eye care and inspires consumer confidence and demand for those services. In addition, optometry practices that choose to remain independent will now have viable marketing muscle to stay competitive in a fast-changing market.”

The foundation of the Medical Optometry System “is the creation of an education platform that facilitates the adoption of best practice protocols,” according to a press release.

Allen added, “We’re excited to be the flagship practice for MOA. No doubt the total MOA System will position us for the future and enable us to lead the transformation of our profession.”

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Vision Care Company to Add 8 Centers Across US

The practices are in California, Florida, Michigan and Texas.

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Treehouse Eyes, a company specializing in myopia care for children, has added 8 location in four states.

The practices are in California, Florida, Michigan and Texas, Healio.com reports.

The company’s original two locations are located in the Washington, DC-area communities of Bethesda and Tysons Corner, according to its website.

Healio.com quoted Gary Gerber, OD, co-founder of the company, saying, “By partnering with carefully vetted practices that meet certain predetermined requirements, we will rapidly accelerate myopia management within those practices and will continue our growth across the country and are currently lining up partners outside the U.S.”

Gerber said 20 more practices will be added to the U.S. network in 2020.

Read more at the Healio.com

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Sports Eyewear Brand Acquired

Its products include sunglasses, goggles, helmets and prescription eyewear.

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BOSTON, MA — Bollé Brands announced that it has acquired the Spy Optic brand, a move that “signals a strong commitment to playing a leading role in the premium performance sports and sports lifestyle eyewear and helmets markets.”

Financial terms of the deal were not disclosed.

Founded in 1994 and based in Southern California, Spy Optic designs, markets and distributes premium sunglasses, goggles, helmets and prescription eyewear. Spy Optic joins Bollé’s brand portfolio of Bollé, Bollé Safety, Serengeti, Cébé and H2Optix.

“We are excited to have acquired such an amazing brand. SPY Optic has its own unique and irreverent identity with huge growth potential in North America, its home market, and internationally where SPY Optic will leverage our Bollé Brands international distribution network,” said Peter Smith, CEO of Bollé Brands. “Our dedicated approach, support, and investment will drive exciting new developments in product innovation and design which will form the basis of considerable global growth. This new acquisition establishes Bollé Brands as one of the key players in the premium performance sport and lifestyle eyewear and helmets markets.”

Bollé was acquired by A&M Capital Europe in August 2018.

 

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