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Eyebobs Bolsters Leadership Team

The goal is to support rapid growth and digital innovation.

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(PRESS RELEASE) MINNEAPOLIS — Eyebobs, the Minneapolis-based eyewear brand, welcomes a new leadership team across marketing, sales and information technology. The strategic hires on the executive and marketing teams will oversee eyebobs’ rapid retail expansion as well as manage brand growth in direct-to-consumer channels and key accounts through strategic campaign development and execution.

Leading the addition of new talent is Vice President of Marketing Joe Prebich. Prebich will oversee all marketing, brand and product operations in North America, and joins eyebobs in its Minneapolis, Minnesota, headquarters. Prebich comes to eyebobs with extensive experience as a retail-driven brand marketer, effectively leading strategic e-commerce campaigns and elevating the digital and brick-and-mortar presence of several notable brands including Oakley, Red Bull and Fjällräven. As vice president of brand at Fjällräven, he developed and executed strategic marketing solutions and aided in the brand’s extensive growth through core messaging and brand development.

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The brand also announces the addition of Andy Swope, vice president of IT. Swope comes to eyebobs with more than two decades of experience creating, leading and executing digital marketing and e-commerce campaigns in the financial services and speciality retail landscapes. He has served in senior leadership roles at Schwans, Gander Mountain, Asset Marketing Services, and Wells Fargo where he played a significant role in leading strategic innovation opportunities and digital marketing efforts.

“ The caliber of talent joining our executive and marketing teams is invaluable as we drive for aggressive growth,” says Mike Hollenstein, CEO of eyebobs. “With Joe’s deep experience in executing creative marketing strategy, and Andy’s expertise in disrupting digital landscapes, we are positioned for success while we grow our number of retail doors and help our teams scale to market demands in 2019.”

The leadership expansion comes as eyebobs restructures its internal marketing and sales teams with the addition of Megan McGough as director of marketing and sales operations, and Sarah Lindberg as director of sales. McGough joins eyebobs with nearly a decade of marketing experience at Target Corp., Mammut Sports Group and Fjällräven North America. She will closely support the brand in large-scale marketing plans, while providing ground-level support at eyebobs retail openings, trade shows, and brand events.

Lindberg brings a wealth of startup drive and corporate scale to the sales process. Leading the wholesale team, Lindberg will focus on specialty retail, optical, and key accounts, all essential components to eyebobs brand success.

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“I am thrilled to join a brand that has built success by valuing authenticity and diversity for nearly 20 years,” says Prebich. “With the marketing and sales expertise of Megan and Sara on board, we are excited to begin launching new retail locations across the nation. As eyebobs presence grows, those values will remain at the core of our efforts. We’re eager to focus on enhancing the brand’s legendary model of service in our brand centers and improving our fans’ digital experience in order to help frame each person uniquely.”

The restructuring at eyebobs coincides with the brand’s growing presence across the U.S. After opening three brand stores in the past 18 months, eyebobs is planning for 12 new brand centers nationwide. Three of the four store openings will occur in a one-month span during spring 2019 in Boston, Denver, and Washington, DC.

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