Connect with us

Press Releases

EyeBuyDirect Launches New Brand Campaign to Reinforce Brand Pillars

Storytelling will reinforce brand pillars and communicate values through upcoming campaigns.




EyeBuyDirect Launches New Brand Campaign to Reinforce Brand Pillars

(PRESS RELEASE) LOS ANGELES — EyeBuyDirect, the leading online retailer for prescription eyewear, has officially unveiled its “Eyewear X” campaign highlighting the brand’s core pillars and refreshing upcoming consumer communications. The campaign is brought to life by a new video that gives viewers a peek into how the brand has made eyewear more accessible, from owning the process from design to manufacturing and shipping; the shopping experience easier with options such as Virtual Try-On and Fit & Style quizzes; and creating a faster, 2-day option for delivery of prescription eyewear.

The video outlines the brand’s foundational pillars: Eyewear Innovation, Eyewear Style, Eyewear Convenience, Eyewear Quality, and Eyecare. “Eyecare” will be leveraged to promote the values shared with EyeBuyDirect’s target audience, while also inviting consumers to use eyewear as a way to support their beliefs. Moving forward, key campaigns such as Eyewear Style and Eyewear Sustainability will be branded under this new positioning.

“The ‘Eyewear X’ campaign is an ode to owning each detail when it comes to product, branding and the consumer experience,” said Jim Merk, Brand Director at EyeBuyDirect. “The campaign is playful and reflects our brand personality. ‘Eyewear Style’ and ‘I Wear Style’ sound the same, mean different things, but are true for our brand and our customers. It sets up a payoff line ‘and I (Eye) buy direct’ which is the best way to buy and also the name of our company! We’re excited to share our mission with consumers and help as many people as possible get the eye care they need.”

The new “Eyewear X” Campaign will be featured in upcoming brand marketing initiatives, including celebrity partnerships, PR and social media campaigns, digital marketing, paid media and more.



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular