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EyeBuyDirect Launches New Brand Campaign to Reinforce Brand Pillars

Storytelling will reinforce brand pillars and communicate values through upcoming campaigns.




EyeBuyDirect Launches New Brand Campaign to Reinforce Brand Pillars

(PRESS RELEASE) LOS ANGELES — EyeBuyDirect, the leading online retailer for prescription eyewear, has officially unveiled its “Eyewear X” campaign highlighting the brand’s core pillars and refreshing upcoming consumer communications. The campaign is brought to life by a new video that gives viewers a peek into how the brand has made eyewear more accessible, from owning the process from design to manufacturing and shipping; the shopping experience easier with options such as Virtual Try-On and Fit & Style quizzes; and creating a faster, 2-day option for delivery of prescription eyewear.

The video outlines the brand’s foundational pillars: Eyewear Innovation, Eyewear Style, Eyewear Convenience, Eyewear Quality, and Eyecare. “Eyecare” will be leveraged to promote the values shared with EyeBuyDirect’s target audience, while also inviting consumers to use eyewear as a way to support their beliefs. Moving forward, key campaigns such as Eyewear Style and Eyewear Sustainability will be branded under this new positioning.

“The ‘Eyewear X’ campaign is an ode to owning each detail when it comes to product, branding and the consumer experience,” said Jim Merk, Brand Director at EyeBuyDirect. “The campaign is playful and reflects our brand personality. ‘Eyewear Style’ and ‘I Wear Style’ sound the same, mean different things, but are true for our brand and our customers. It sets up a payoff line ‘and I (Eye) buy direct’ which is the best way to buy and also the name of our company! We’re excited to share our mission with consumers and help as many people as possible get the eye care they need.”

The new “Eyewear X” Campaign will be featured in upcoming brand marketing initiatives, including celebrity partnerships, PR and social media campaigns, digital marketing, paid media and more.


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