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Eyecare Equipment Firm Names CEO

The appointment is effective immediately.




NORFOLK, VA — Advancing Eyecare, a newly formed holding company owned by private equity firm Atlantic Street Capital, announce the appointment of Brad Staley to the role of CEO.

Staley will oversee all operations of Advancing Eyecare’s ophthalmic equipment industry businesses Lombart Instrument, Marco, INNOVA and Enhanced Medical Services.

Staley joins Advancing Eyecare with over 24 years of global operating experience in healthcare, technology and manufacturing companies, including most recently as CEO of United Scope, a private equity-owned global provider of microscopy and optical solutions. Prior to United Scope, he led vision care companies for more than a decade in the Americas, Europe and Asia Pacific. Staley served as president of Signet Armorlite, a business unit of Essilor, and chief operating officer of Performance Optics, a global ophthalmic lens manufacturer recently sold to HOYA Corp.

A graduate of the U.S. Naval Academy with a degree in physics, Staley also holds an MBA from Fuqua School of Business at Duke University and served as a naval officer on the USS Enterprise.

Advancing Eyecare is a wholly owned portfolio company of Atlantic Street Capital, which formed Advancing Eyecare earlier this year in partnership with Lombart Instrument and Marco Ophthalmic. The group is made up of an alliance of leading ophthalmic instrument providers in North America, including Lombart Instrument, INNOVA Medical Ophthalmics, Enhanced Medical Services and, most recently, Marco Ophthalmic.

“With the addition of Marco Ophthalmic, the Advancing Eyecare group is now truly a ‘one-stop’ solution for eyecare practitioners throughout the United States, Canada, and Mexico,” Staley said. “With our broad range of technology, products, and services, we are uniquely positioned to partner with our customers to help provide the highest possible level of eye care for their patients.”


Andy Wilkins, managing partner of Atlantic Street Capital, said, “We couldn’t be more delighted with the appointment of Brad. He is a results-oriented, high-integrity leader with an excellent track record of improving service levels, operational efficiency, sales results, and increasing value across a range of PE-backed businesses. Brad’s background and experience, combined with the high quality assets and team at Advancing Eyecare, will bring accelerated benefits for our customers…both in terms of service levels and overall value.”


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