(PRESS RELEASE) NEW YORK, NEW YORK — EyeCarePro, a leading provider of digital marketing solutions for eye care professionals, is closely monitoring a widespread issue affecting Google Business Profile reviews. Since February 7, 2025, businesses across various industries have reported a sudden drop in the number of visible Google Reviews, sparking concerns about online reputation and credibility.
On February 10, 2025, Google acknowledged the issue, clarifying that the missing reviews have not been deleted but are temporarily affected by a display problem — an unforeseen bug. Google has assured users that it is actively working on a resolution.
As one of the only digital marketing companies dedicated exclusively to the vision industry, EyeCarePro brings a unique advantage in navigating challenges like this. While Google’s updates and technical issues may affect different industries in varying ways, EyeCarePro’s deep expertise in eye care marketing allows it to provide targeted solutions that directly address how these issues impact optometry practices.
“We understand how vital Google Reviews are to our clients’ credibility and success,” said Daniel Rostenne, CEO at EyeCarePro. “That’s why we’re staying ahead of the situation, monitoring developments in real time, and providing clear guidance to help businesses navigate this challenge. Because we focus exclusively on eye care, we know the specific impact this has on optometry practices and can tailor our response accordingly.”
EyeCarePro has assured clients that once Google confirms the issue is resolved, they will reach out to Google Support on behalf of practices whose reviews have not been correctly restored.
A potential cause of the issue is new filtering policies put into place by Google to combat fake reviews in response to regulatory commitments. While this initiative is intended to improve review authenticity, it may also temporarily impact legitimate reviews.
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Google’s algorithm updates and review moderation policies don’t impact all industries the same way. While some businesses may experience temporary review removals without long-term effects, eye care practices rely heavily on reviews to establish trust, attract new patients, and differentiate themselves in competitive local markets.
EyeCarePro remains committed to helping eye care professionals maintain a strong online presence, even during unexpected challenges. For more information or assistance with your digital marketing strategy, visit here.
