Jim Crittenden, founder of Eyear 1 Hour Optical Inc. in Tennessee, has died, Chattanoogan.com reports.
He was 84.
The website described Crittenden as an “eyeglass store pioneer” for starting the state’s first one-hour eyewear superstore more than six decades ago.
He was well-known for his marketing antics, such as dying his beard purple for a TV commercial.
According to Chattanoogan.com, Crittenden’s business was the first of its kind to advertise in the state, following a legal victory in the Tennessee Supreme Court.
Crittenden was also an owner of the Lookouts minor league baseball team for several years, and helped bring the team back to Chattanooga in the 1970s.
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