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Eyeking Adds Scott Betty As Senior VP of Product and Design

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Eyeking Adds Scott Betty As Senior VP of Product and Design
Scott Betty

(Press Release)

MELVILLE, NY – Performance sunglass maker Eyeking has announced the addition of Scott Betty as senior vice president of product and design. Betty brings more than 20 years of product and design experience to this new position at the company.

“It’s an exciting time for the company as we look to expand our team with the addition of experienced professionals like Scott,” says Shelly Goldman, president and CEO of Eyeking. “Along with new elevated product and design initiatives, Eyeking is poised to continue on this upward growth track.”

Betty’s background includes positions across the eyewear and sporting goods categories, with his most recent role at Oakley as global director of optics. He was instrumental in helping build a multi-category team responsible for strategic product development and design for sunglasses, Rx and goggles.

“Eyeking’s experience, in all aspects of design and marketing, provides me with a strong foundation to work with as we look toward future growth and expansion together,” says Betty. "Joining the team at Eyeking represents a unique opportunity to work for an organization dedicated to the creation of brand-right, authentic products for all partner brands in our portfolio. I’m excited to work with a team that shares my vision in wanting to design amazing products that excite and inspire our customers.”

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Betty also led Oakley’s apparel, footwear and accessories business unit during his tenure. His resume includes footwear category leadership positions at Converse and Adidas, as well as a biomechanics specialist role at the U.S Olympic Training Center.

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