Connect with us

Headlines

Eyewear Campaign Showcases ‘Unconventional’ Models

It’s called ‘I’MPERFECT.’

mm

Published

on

Eyewear Campaign Showcases ‘Unconventional’ Models
Kokie models Etnia Barcelona’s St. Moritz glasses.

Etnia Barcelona has launched a campaign celebrating life’s imperfections.

The campaign, called “I’MPERFECT,” features models who are beautiful in “unconventional” ways, Good Morning America reports.

One model, for example, has a cleft lip. Another has extensive freckles. And yet another has albinism.

The models’ stories, as well as their images, are featured in the campaign.

The company “wants to convey with this campaign that we are all imperfect, no matter what physical aspect we have,” said David Pellicer, founder of Etnia Barcelona, according to “Good Morning America.”

The campaign features Etnia Barcelona’s fall and winter line, with prices from $185 to $310.

Advertisement

Read more at the Good Morning America

 

 

SPONSORED VIDEO

Get in on the action with OGI Eyewear

OGI Eyewear is a Game Changer for your independent optical practice. Hey Guys, OGI Eyewear is a Game Changer for your independent optical practice. Celebrate your unique identity, and your patient's individuality, with crafted, kinetic styles designed to flatter and amplify every wearer’s beauty. We are here to help you elevate style and up the fun factor. This season continues OGI’s love affair with wearable and vibrant color, diving into blues, oranges, and greens. Pairing these colors with rich tortoise patterns and thrilling new shapes creates a fresh revamp on retro styles. Get in on the action with OGI Eyewear, and make this year an Eye-conic one. For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular