Connect with us

Headlines

Eyewear Campaign Showcases ‘Unconventional’ Models

It’s called ‘I’MPERFECT.’

mm

Published

on

Eyewear Campaign Showcases ‘Unconventional’ Models
Kokie models Etnia Barcelona’s St. Moritz glasses.

Etnia Barcelona has launched a campaign celebrating life’s imperfections.

The campaign, called “I’MPERFECT,” features models who are beautiful in “unconventional” ways, Good Morning America reports.

One model, for example, has a cleft lip. Another has extensive freckles. And yet another has albinism.

The models’ stories, as well as their images, are featured in the campaign.

The company “wants to convey with this campaign that we are all imperfect, no matter what physical aspect we have,” said David Pellicer, founder of Etnia Barcelona, according to “Good Morning America.”

The campaign features Etnia Barcelona’s fall and winter line, with prices from $185 to $310.

Advertisement

Read more at the Good Morning America

 

 

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

SPONSORED VIDEO

Take the VariluxⓇ Challenge

Ready to see what happens when you insist on the best? When Eyecare Professionals insisted on Varilux lenses with every presbyopic patient for 30 days, not only did they provide sharp, seamless vision so that their patients could truly see no limits, but they also created trust, loyalty and increased profitability. See for yourself and take the Varilux Challenge today at VariluxChallenge.com.

#VariluxChallenge #InsistOnVarilux

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular