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Eyewear Campaign Showcases ‘Unconventional’ Models

It’s called ‘I’MPERFECT.’

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Kokie models Etnia Barcelona’s St. Moritz glasses.

Etnia Barcelona has launched a campaign celebrating life’s imperfections.

The campaign, called “I’MPERFECT,” features models who are beautiful in “unconventional” ways, Good Morning America reports.

One model, for example, has a cleft lip. Another has extensive freckles. And yet another has albinism.

The models’ stories, as well as their images, are featured in the campaign.

The company “wants to convey with this campaign that we are all imperfect, no matter what physical aspect we have,” said David Pellicer, founder of Etnia Barcelona, according to “Good Morning America.”

The campaign features Etnia Barcelona’s fall and winter line, with prices from $185 to $310.

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Read more at the Good Morning America

 

 

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