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Eyewear Designers Look Back for the Future

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The ‘50s inspire two new lines, and a ‘60s stalwart is back.

Eyewear designers are finding inspiration from the 1950s. Not the Ozzie-and-Harriet 1950s, but the “Rebel without a Cause” 1950s. Allure Eyewear has debuted a collection of James Dean eyewear inspired by the iconic actor. Vintage-style guru Dita Von Teese is bringing out a line of retro-look sunglasses that reinterpret the classics of the ‘40s and ‘50s. And a stalwart of French eyewear, Vuarnet is making a comeback in the U.S. Launched in the 1960s, the company’s sunglasses were reintroduced in September after being out of production for 14 years.

Read more and see images at Women’s Wear Daily |

LA Confidential |

LA Times

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Shamir is the recognized world leader in custom-designed technology for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

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