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Eyewear Giant Touts Facebook Ad Feature

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Company says the feature helps clarify the relationship between online contacts and instore sales.

Retail giant Coastal Contacts — $218 million in sales last year – and Facebook are jointly touting the latter’s new Atlas ad platform as a way to clarify the relationship between online advertising and instore sales. Among Coastal’s discoveries from Atlas: 50 percent of in-store buyers are previously exposed to online ads.

Read more at All Facebook

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