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Eyewear Retailers Lose Over $26B Due to Poor-Fitting Frames, Study Finds

Fuel3D released new study results.

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A new report by Fuel3D, a provider of 3D capture and measurement solutions, reveals that poor-fitting eyewear costs ECPs and eyewear retailers more than $26 billion a year.

Fuel3D’s study, which looks at the importance of fit on buyer experience in the UK and US, shows that more than one in four adults (28%) struggle to find eyewear that fits and as a result more than half (55%) end up leaving eyewear stores empty-handed. In addition, the study suggests that nearly half of eyewear purchases are returned or have to be adjusted due to poor fit, resulting in further financial loss.

Fuel3D’s “Delivering a Fitted Experience in Eyewear” report is based on an independent online survey of 4,536 adults in the UK and US who wear glasses or eyewear. It’s the largest study of its kind to look at the relationship between fit and buyer experience through the lens of the consumer, according to Fuel3D.

George Thaw, CEO of Fuel3D, said: “Buying eyewear should be easy and fun yet people struggle to find the right fit and don’t enjoy the experience. The eyewear industry is treating every face as the same size and shape, resulting in ill-fitting eyewear which is costing retailers, opticians and brands lost customers and sales. It’s time for a more personalised approach.”

Despite eyewear’s increasing prominence in fashion, when buying glasses or sunglasses, fit is the most important factor. Forty-four percent of respondents said they prioritize fit, while 33% prioritize price and 23% prioritize style.

Fit impacts brand choice and how people shop. The study shows that more than a third (37%) of people always seek out the same styles or brand, yet 88% would happily try something different if they could find the right fit. Two-thirds of people would purchase eyewear more often if they were shown designs that actually fit their face, and 78% would buy their eyewear online instead if they could be guaranteed the perfect fit.

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Customers are faced with a bewildering choice of frames, both online and in-store, making it hard to find the perfect fit and style, Fuel3D noted. As a result, one in three adults (33%) don’t like visiting the optician or shopping for eyewear and one in five (20%) don’t like having to try on different frames, highlighting the need to improve the customer experience.

Fuel3D has developed FitsYou, a 3D capture and fitting platform that uses AR and AI to help ECPs and retailers  provide a personalized service through best-fit recommendations and fully customized eyewear, in-store and online.

Reflecting today’s “selfie-culture” the study shows that 77% of people are comfortable with the concept of a personal 3D facial scan to deliver a more accurate and better fitting experience.

Karl Turley, chief marketing officer of Fuel3D, said: “People are crying out for a better fit and a better buying experience. FitsYou delivers perfectly measured 3D fitting, personalises the selection of glasses, guarantees the perfect fit, encourages customer loyalty and gives opticians and retailers a compelling competitive advantage in a retail landscape where the new size is custom.”

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Pharma Company with Eyecare Focus Names CEO

He previously served as interim chief.

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EMERYVILLE, CA — NovaBay Pharmaceuticals Inc., a biopharmaceutical company focusing on commercializing Avenova for the domestic eye care market, announces the appointments of Justin Hall as president and CEO and Jason Raleigh as chief financial officer.

Hall has served as interim president and CEO, and Raleigh as interim CFO, since March 2019.

“Justin and Jason have proven their leadership abilities by successfully implementing the shift in our U.S. commercial strategy we announced in March and executing the recent launch of our U.S. direct-to-consumer sales of Avenova on Amazon.com,” said Paul E. Freiman, chairman of NovaBay.

“This is a very exciting time at NovaBay as we launch Avenova Direct, making our leading lid and lash spray directly accessible to consumers without a prescription and at affordable pricing,” Hall said. “My close working relationships with our Board, principal investors, and sales force are key to quickly adjusting our strategy to rapidly address opportunities in the marketplace. We are on the move and we have momentum.”

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Raleigh said: “I’m honored to be selected as CFO and appreciate the Board’s trust in my abilities. I look forward to continuing to work with Justin and the NovaBay team toward the continued successful commercialization of Avenova.”

Hall has served with NovaBay for six years in a variety of roles, including as corporate counsel, and has been actively involved in a number of operating functions, including the sales organization and manufacturing. Raleigh has been with NovaBay for more than three years and has nearly 20 years of financial experience.

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AOA: Amazon Has Dropped Noncompliant Contact Lens Sellers

AOA plans to ‘continue to monitor the site and report retailers.’

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The American Optometric Association reports that Amazon’s marketplace no longer displays noncompliant, decorative contact lens vendors following complaints from the AOA.

The AOA explains that it had alerted the e-commerce retailer to potential violations of federal law and its own medical device policy.

In a Feb. 27 letter to Amazon, the AOA emphasized that contact lenses — whether corrective or plano — are U.S. Food and Drug Administration-regulated medical devices that not only require a prescription from a licensed practitioner for purchase, but also fall under Amazon’s own policy for “Medical Devices and Accessories.” That policy mandates how sellers must abide by all federal, state and local laws, which in this case, the AOA noted, includes patient protection provisions of the Fairness to Contact Lens Consumer Act (FCLCA).

Per federal law, vendors “may sell contact lenses only in accordance with a contact lens prescription for the patient that is (1) presented to the seller by the patient or prescriber directly or by facsimile; or (2) verified by direct communication.”

AOA’s letter noted: “The contact lenses available for sale on Amazon are sold entirely without a prescription, which we believe is an FCLCA violation.” Furthermore, “in addition to sales via (Amazon’s) platform raising legal questions related to the FCLCA, the guidance provided by sellers regarding these FDA-regulated medical devices is very concerning.”

The AOA’s letter document instructions from vendors such as “… gently press the contact lens opposite clockwise or counterclockwise turn 30 times [sic], and put in a box for a new care solution … if you do not use for a long time, please put in the box, soak with care solution [sic], replace the care solution every three days.”

Such guidance is “wholly inappropriate and dangerous,” the AOA states in a post on its website. It notes that proper physician oversight is necessary for medical devices that require a physician’s prescription.

According to AOA:

In response, Amazon thanked AOA for its diligence and reiterated its own medical devices policy while stating the company will take appropriate action when products are reported for legal non-compliance. As of June 4, those violating posts that AOA first identified and reported have been removed. The AOA will continue to monitor the site and report retailers.

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Ophthalmologists Hope to Undo State Law That Allows ODs to Perform Eye Surgery

They’re attempting a ballot referendum.

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A movement is afoot in Arkansas to undo recently passed state legislation that allows optometrists to perform certain surgeries.

It’s being led by Safe Surgery Arkansas, a group of medical doctors, Talk Business & Politics reports. They hope to use a ballot referendum to accomplish their goal.

R. Scott Lowery, president of the Arkansas Ophthalmological Society, was quoted saying: “Every day the people of Arkansas rely on medical doctors who have the experience and training to perform medical procedures to ensure that they are getting world class healthcare in Arkansas. We are confident that when the people are heard on this issue, they will not allow individuals without medical degrees and without surgical residencies to jeopardize the precious eyesight of Arkansans.”

The legislation was signed into law in March. The procedures that it allows optometrists to perform include selective laser trabeculoplasty and Nd:YAG laser procedures, along with injections (excluding intravenous and intraocular), removal of lid lesions and chalazion incision and curettage.

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The bill called on the Arkansas Board of Optometry to establish credentialing requirements for optometrists to perform these laser procedures, as well as require those doctors to report the outcomes of their procedures to the board.

Vicki Farmer, executive director of the Arkansas Optometry Association, was quoted noting that Arkansas legislators “overwhelmingly approved this measure during the recent session, after listening to hours of testimony and debate, and learning optometrists in other states, like Oklahoma, have been safely performing these procedures for more than 20 years.”

Read more at Talk Business & Politics

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