Connect with us

Headlines

Eyewear Retailers Lose Over $26B Due to Poor-Fitting Frames, Study Finds

Fuel3D released new study results.

mm

Published

on

A new report by Fuel3D, a provider of 3D capture and measurement solutions, reveals that poor-fitting eyewear costs ECPs and eyewear retailers more than $26 billion a year.

Fuel3D’s study, which looks at the importance of fit on buyer experience in the UK and US, shows that more than one in four adults (28%) struggle to find eyewear that fits and as a result more than half (55%) end up leaving eyewear stores empty-handed. In addition, the study suggests that nearly half of eyewear purchases are returned or have to be adjusted due to poor fit, resulting in further financial loss.

Fuel3D’s “Delivering a Fitted Experience in Eyewear” report is based on an independent online survey of 4,536 adults in the UK and US who wear glasses or eyewear. It’s the largest study of its kind to look at the relationship between fit and buyer experience through the lens of the consumer, according to Fuel3D.

George Thaw, CEO of Fuel3D, said: “Buying eyewear should be easy and fun yet people struggle to find the right fit and don’t enjoy the experience. The eyewear industry is treating every face as the same size and shape, resulting in ill-fitting eyewear which is costing retailers, opticians and brands lost customers and sales. It’s time for a more personalised approach.”

Despite eyewear’s increasing prominence in fashion, when buying glasses or sunglasses, fit is the most important factor. Forty-four percent of respondents said they prioritize fit, while 33% prioritize price and 23% prioritize style.

Fit impacts brand choice and how people shop. The study shows that more than a third (37%) of people always seek out the same styles or brand, yet 88% would happily try something different if they could find the right fit. Two-thirds of people would purchase eyewear more often if they were shown designs that actually fit their face, and 78% would buy their eyewear online instead if they could be guaranteed the perfect fit.

Advertisement

Customers are faced with a bewildering choice of frames, both online and in-store, making it hard to find the perfect fit and style, Fuel3D noted. As a result, one in three adults (33%) don’t like visiting the optician or shopping for eyewear and one in five (20%) don’t like having to try on different frames, highlighting the need to improve the customer experience.

Fuel3D has developed FitsYou, a 3D capture and fitting platform that uses AR and AI to help ECPs and retailers  provide a personalized service through best-fit recommendations and fully customized eyewear, in-store and online.

Reflecting today’s “selfie-culture” the study shows that 77% of people are comfortable with the concept of a personal 3D facial scan to deliver a more accurate and better fitting experience.

Karl Turley, chief marketing officer of Fuel3D, said: “People are crying out for a better fit and a better buying experience. FitsYou delivers perfectly measured 3D fitting, personalises the selection of glasses, guarantees the perfect fit, encourages customer loyalty and gives opticians and retailers a compelling competitive advantage in a retail landscape where the new size is custom.”

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

Advertisement

SPONSORED VIDEO

SPONSORED BY REICHERT

When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

Promoted Headlines

Headlines

Optical Retailer to Add 25 Stores, Expand Into 4 New States

It’s entering the Florida, Maryland, Pennsylvania and Wyoming markets.

mm

Published

on

DALLAS –Dallas-based optical retailer Eyemart Express announced that it plans to have 25 new locations operating by the end up 2019.

The company currently owns and operates 206 stores in 38 states, according to a press release. It’s expanding into four additional states: Florida, Maryland, Pennsylvania and Wyoming.

“The drive behind our aggressive growth strategy is to make prescription eyewear accessible and convenient for more communities,” said Michael Bender, Eyemart Express CEO. “Seeing clearly should not be a burden or an excessive expense for any family. We work hard to make all our locations an affordable one-stop shop for all eyewear needs.”

Eyemart Express carries more than 2,000 frames for prescription glasses and sunglasses, ranging from exclusive private label brands to well-known brands such as Converse, Longchamp, Calvin Klein, Ray-Ban and Nike. Stores also feature onsite labs so 90 percent of glasses can be ordered and received on the same day.

“Eyemart Express’ growth helps entire communities as well. Job creation is an important factor in determining new store locations — we examine where Eyemart Express can make the biggest contribution to local economies with career opportunities,” said Bender.

More than 300 jobs will be created for hourly wage earners as a result of the optical retailer’s expansion.

Continue Reading

Headlines

Warby Parker Rolls Out 5 Extended Sizes

They range from ‘extra narrow’ to ‘extra wide.’

mm

Published

on

Eyewear  retailer Warby Parker is launching an “extended sizes” collection to help more consumers benefit from its products.

It features “five proportional sizes, ranging from ‘extra narrow’ to ‘extra wide’ and even including low bridge options,” the Observer reports.

Twenty-seven styles are available in seven best-selling frames.

To leverage augmented reality, the company utilized Apple’s ARKit and TrueDepth camera to create software that evaluates proper fit, according to the Observer.

Advertisement

Warby Parker co-founder Dave Gilboa was quoted saying, “We started getting feedback from our customers saying, ‘I love these styles, but you don’t have anything that fits me’ or ‘you only offer one frame that fits me.’”

Chain Store Age reports that Warby Parker spent two years developing the new sizes.

Continue Reading

Headlines

Vision Health Firm Buys Italian Company Focused on Retinal Screening and Telehealth

Next Sight develops robotic and IT technologies to provide ophthalmic diagnostic solutions.

mm

Published

on

Luneau Technology has acquired Next Sight, an Italian company specialized in retinal screening and telehealth.

This acquisition “brings to Luneau increased capabilities – covering both Back and Front of the eye – to propose a comprehensive eye exam, which is a key customer need” and it “supports and brings a set of experience and technology which will help to drive forward a focus on a range of telehealth solutions for Luneau Technology group,” according to a press release.

Financial terms of the deal were not disclosed.

Paola Griggio, CEO of Next Sight, will continue to manage initiatives around retinal topics and will also take up a key leadership role as she is appointed vice president for telehealth at Luneau Technology.

Marc Abitbol, president and CEO Luneau Technology, said, “It is a great opportunity for Luneau Technology to expand our offer.

“We are very excited to enter the telehealth space and welcome Paola among our management team to lead this new capability for the group.”

Advertisement

Luneau Technology produces devices aimed at ophthalmic, optometrists and optical professionals.

Next Sight develops robotic and IT technologies to provide ophthalmic diagnostic solutions. Next Sight produces Nexy, a device which allows retina screening through a platform to securely send patient data to remote locations.

Continue Reading

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Most Popular