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Smart-looking reading glasses turn pages (and profits) .

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READING GLASSES used to be what your elderly aunt wore on a chain around her neck or lost on the top of her head. Now, though, they are indistinguishable from regular glasses. In fact, we dare say some are even cooler than regular glasses! Available in every size, shape, color and material, readers are a style statement, just like that Strand Bookstore tote bag. Most lines come with fun counter displays and free cases for you to magnify their sales potential. (After all, readers top the bestseller charts for multiple pair sales and impulse buys.) Like books, there’s at least one reader for every reader, including — or perhaps especially — people who do most of their reading on screens. —

ALL PRICES MSRP, EXCEPT WHERE NOTED.

Scojo New York (ABOVE)

Speaking of that Strand tote, we’ll bet it’s just out of view in this photo. Whether they’re reading book page proofs or catching up on email during that cab ride, your clients will do it with panache in model Columbia Street, part of the Tribeca Collection. Its delicate swooping brow and multihued frame front are smart and sexy.

(888) 560-1060 | ogieyewear.com

$82

Jonathan Cate's Power Up reading glasses

Jonathan Cate

Model Power Up allows one to do just that, with powers from 1.25 through 3.0 at .25 intervals. Available in colorful, collectible designs, each just the price of a hardcover book.

(888) 665-2326 | jonathancate.com

$28

Mon Cheri reading glasses from Eyeos

Eyeos

Say bonjour to model Mon Cheri, darling. This hip, feminine frame is colored with vegetables and minerals. Shown here in azure; also available in other colors and as a bifocal with photochromic lenses for $129.

(978) 562-1720 | eyeosreadingglasses.com

From $89

Eyebobs

This model may be called Old Money, but it won’t break the bank. We can’t see Mr. Monopoly wearing it, but it could be the look for a tech startup client of yours who’s just starting to squint.

(866) 393-2627 | eyebobs.com

$79

Diane reading glasses from Renee's Readers

Renee’s Readers

Designed by a licensed optician with a former career in fashion, model Diane (named after an actual customer) features a wide bridge and long spring-hinge temples with optical-quality aspheric lenses.

(845) 638-3806 | reneesreaders.com

$90

Roxy reading glasses from Corinne McCormack

Corinne Mccormack

These pretty-in-pink readers are too cool to keep in the case. Model Roxy will inspire you to read as much small print as possible.

(800) 950-2224 | corinnemccormack.com

$68

Off U Go readers from David Green

David Green

The wood-look readers in the Off U Go collection are for the far-sighted person, well, on the go! At this affordable price, your customer may want several, for at home, work and in the car — especially since each comes with a zipper case.

+27 (0) 86 111 4852 | greeneyewear.com

$25

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Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit EssilorPRO.com/Crizal-Rock. *Study conducted by ⒸIpsos – Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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