Connect with us

Headlines

Facial Recognition Could Alter Store Layouts: Study

Tech still comes with controversy, privacy concerns.

mm

Published

on

iStock, JIRAROJ PRADITCHAROENKUL
iStock, JIRAROJ PRADITCHAROENKUL

Newly released university research further explores how grocers and other retailers can take advantage of in-store cameras with advanced artificial intelligence (AI) technologies to read facial expressions — raising an eyebrow, opening eyes, smiling — to enhance store layouts, RetailWire reports.

“Emotion-recognition algorithms work by employing computer vision techniques to locate the face, and identify key landmarks on the face, such as corners of the eyebrows, tip of the nose and corners of the mouth,” Kien Nguyen of Australia’s Queensland University of Technology, said in a press release.

He added, “Other behaviors like staring at a product and reading the box of a product are a gold mine for marketing to understand the interest of customers in a product.”

The researchers note that while use of facial recognition in retail settings is still controversial, mainly due to privacy concerns, the footage data can be made anonymous so that customers would be examined only at an aggregate level.

When it comes to designing store layouts, the researchers say that the conventional approach is based on a “passive reaction” to customer behavior, such as basing decisions on sales data. But that methodology has its drawbacks, they note.

“Importantly, the conventional design process does not reflect (1) how customers actually navigate through store aisles, (2) how much time customers actually spend in each section, and (3) what visible emotion (e.g., happiness) customers exhibit in response to a product,” the researchers wrote.

Advertisement

Read more at RetailWire.

SPONSORED VIDEO

SPONSORED BY VARILUX

The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Facebook

Most Popular