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Fall Buying Guide

No Vegas? No problem. It's chock full of the newest products to offer your patients and customers the best in style, optics, comfort and efficiency.




Time stops for no man … or virus. And you, and your customers, still deserve the latest and greatest when it comes to new frame, lens and equipment offerings.

Without Vision Expo West, our September Buying Guide may look a little different this year, but it’s no less chock full of the newest products you need to offer your patients and customers the best in style, optics, comfort and efficiency.


Let’s be frank, we’re in the business of improving people’s vision and none of that can be done without quality lenses and contact lenses. Luckily, we keep improving upon them to provide better vision and comfort. Here are the newest developments to expand your patients’ vision.


Bausch + Lomb

Offering breathability and all-day comfort, Bausch + Lomb Infuse is an all-new daily disposable silicone hydrogel (aka SiHy daily). This product utilizes proprietary lens technologies to address contact lens dryness.

Price upon request, (800) 828-9030



As the need to minimize patient contact increases, the value of the virtual try-on experience increases along with it. The new immersive augmented reality experience from Transitions Optical allows for virtual try-on of all seven Transitions Signature GEN 8 lens colors (as well as a frame selection), all before a patient steps inside the practice’s doors.

Price upon request (for virtual try-on tool) (for lenses), (800) 848-1506

Maui Jim

Using MauiBrilliant, the brand’s most advanced lens material, Maui Jim’s Hawaii Lava mirror lens color is now available in single and progressive prescriptions across all of the company’s eyewear collections.

$299, (866) 666-5905


Additional prescription options for Clariti 1-Day Toric contact lenses are now available, for axes in the -2.25 cylinder power and plus powers.

$79 (90 pack) $34 (30 pack), (800) 341-2020


Essilor launched Varilux Comfort Max, their newest premium progressive lens design rooted in the patented LiveOptics process, which provides in-depth knowledge of wearers’ visual needs and behaviors. Their breakthrough Flex Optim technology then adjusts the power progression curve to each prescription, achieving optimal equilibrium across vision zones for each individual wearer.

Price upon request, (866) 281-7951


In fashion it’s always new, now, next! This fall stay on top of the fashion curve with these latest frame introductions, including new styles in beloved brands and whole new collections to the optical market.



The latest looks among MODO’s Paper-Thin Rimless line include the 301, an oversized butterfly shape, and 303, a classic round shape. Both ultra-light frames are made with beta titanium and feature screwless hinges.




The latest from the POST MALONE + ARNETTE series includes the gender-fluid, brushed metal Layne (AN6125), which reflects the global street style of the entire collaboration.



Made in Italy, exclusively from marine plastic waste, Sea2See has teamed up with Searching for Chinook to help save orcas while providing top-notch eyewear for its capsule collection, SFC Chinook. The Alex 79 is shown here on Game Of Thrones’ Maisie Williams.



Among the new MEXX releases this season is the men’s sun 6478, a stainless steel frame with embossed lines at the bridge.

Price upon request

Lenton & Rusby

Introduced with the tagline “Say hello to your new BFFs (budget-friendly frames),” LENTON & RUSBY includes 13 styles, including the LR5011, LR6011 and LR7011, shown here, from top to bottom.



For its Fall 2020 collection SOSPIRI luxury eyewear is on the scene with eight new styles, including Roma, a soft Mazzucchelli 1849 cat eye that features over 330 Swarovski crystals.



CLife, the just-launched capsule collection from CHAMPION, celebrates the athletic-wear vibe of the 90s with 32 styles made with acetate, stainless steel, and even some 18kt-gold accents. The metal Ali features a brow bar as well as fantastical temple tips.

Price upon request


Part of the Öga Collection, the Klempt comes in both stainless steel and combination (shown here) designs. A double bar and flex hinges deliver character to the masculine style.



Fall 2020 just got more stylish, with the newest collection from LEVI’S, which includes both optical and sun styles made with Hexetate, an environmentally friendly acrylic resin. The LV 1000 (on male) and LV 1005 (on female) are shown here.

$150 (LV 1000), $137 (LV 1005)


Behind every great practice is a standout team and an array of devices that streamline processes and maximize efficiency. We have the latest tools and aids to differentiate your business and WOW your customers.



Santinelli International Optical Supplies (SIOS) recently launched a new FUSIONUV GERMICIDAL DISINFECTANT UNIT. The unit holds up to 12 frames — any material is fine — and kills viruses using germicidal short wavelength UV irradiation.

$710, (855) 644-7467


With the new Lens Comparison Tool, it’s easy to demonstrate the differences between monthly contact lenses and dailies, as well as the price difference. Features include activity reports to track usage in the office, an updated print layout and additional lenses.

$1,188 (annually), $119/month


Taking vision enhancement to the next level, ESIGHT 4 offers a higher level of visual clarity than its predecessor, as well as a more versatile hardware design, new cloud-based capabilities, and mobile apps. Users will experience unprecedented mobility and can enjoy all-day use.

$5,950, (855) 837-4448


Ideal for small and mid-sized labs, the latest iteration of the Velocity LTE Spin Coating System saves space while offering the same level of coating technology of the original Velocity platform. It can process 80 lenses per hour and each of its three spindles automatically circulates through wash, coat, and UV-cure stations.

Price upon request, (800) COBURN-1



The future is now for the latest dispensing desk kiosk from 3DNA, which includes an updated eyewear design app. Desk features include backlit shelving, pullout frame drawers, an integrated height-adjustment motorized mirror, three high-definition monitors, and more.



With an eight-inch display, BRAILLE PAD gives blind people textual information as well as visual data like geometric shapes, maps, graphics, and photos. The lightweight, 12-by-16-inch device — with a 10.5″ screen, which includes a built-in camera and can display info from SD cards and flash drives.



In collaboration with THIRDEYE, NUEYES is assisting people who deal with vision loss with the launch of the PRO 2. This device runs NuEyes’ patented software on ThirdEye’s lightweight X2 MR glasses, and can make a distinct difference in the lives of individuals with macular degeneration, glaucoma or retinitis pigmentosa.

$4,295, (800) 605-4033

Rachel Bozek is a contributing writer for INVISION. Deirdre Carroll is the editor-in-chief of INVISION Magazine.




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