Connect with us


Fashion Brands Discover That Maturity Sells




Fashion Brands Discover That Maturity Sells
Author Joan Didion is featured in the new ad campaign for Celine.

80-year-old Joan Didion is the new face of Céline.

Market research has demonstrated that older people, particularly women, particularly women with serious money to spend, respond more favorably to advertisements that show models of their own age. There have been baby steps toward the older crowd among jewelry marketers, but Céline has pushed the bar in announcing that their new “face” is the 80-year-old mug of literary icon Joan Didion. The first ad shows Didion wearing enormous Céline sunglasses that do not quite conceal an ironically raised eyebrow. As noted by Forbes, Didion is part of a group of women of a certain age currently fronting fashion brands, including Joni Mitchell (71) for Yves Saint Laurent and Jessica Lange (64) for Marc Jacobs.

Read more and see images at Forbes


Crizal® Sapphire™ HR: Invisible Shield of Protection

Your patients’ main concerns of anti-glare, scratch resistance, and easiness to clean are covered. Crizal Sapphire HR, the latest and most advanced product in the Crizal No-Glare range, is now widely available across lab networks and through all major managed vision care providers. Crizal Sapphire HR is available with Essilor’s advanced lens designs such as Varilux® progressive lenses and Eyezen® enhanced single vision lenses. Click here to learn more. *External laboratory tests and internal technical tests – 2020. Compared to the competitor most known lens-brands by consumers (2019 external brand tracking in 11 countries). The word ’overall’ refers to anti-reflective coatings important criteria, ranked through an external quantitative consumer study – 2019.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular