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Fighting Blindness While Looking Good and More Business Boosters for February

Not to mention a Social Media Content Calendar to help jump start your marketing efforts.

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Braille Against Blindess

TWO BLIND BROTHERS make ultra-soft clothing to fund blindness research. Their NY Skyline Graphic tee features braille accents with the lights of the buildings spelling the names of each NYC borough. Braille on the bottom of the shirt spells out the shirt color.

$35

twoblindbrothers.com

 

Wink Wink

We love a sassy decorative element. Enter the Now House by Jonathan Adler Wink Brass Object on AMAZON. Drape it in frame chains, key chains or small accessories, or let it just speak for itself.

$48

invisionmag.com/021902

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Social Calendar

Need a little structure to your social media posts? CALIFORNIA GLASSES GIRL, Alana Whitaker, has you covered with her monthly Social Media Content Calendars. The calendars give you prompts for every day to help you get better results from your social media marketing efforts.

$4.99

alanawhitaker.com

 

Give Yourself A Hand

Winter is harder on the hands than any other time of the year. Treat yourself to a little at-home pampering with these hand masks from LE MINI MACARON, so your dry digits don’t scare — or worse! hurt! — your next customer or patient.

$5

leminimacaron.com

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Marble Your Mac

Eventually we’ll discover something that doesn’t look good in marble, but today is not that day. You know you want to manage jobs, prequalify insurance benefits and complete online CE on a computer that looks like it’s made of beautiful stone thanks to UNIQFIND skins.

From $24.99

uniqfind.com

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

Products

These Latest Releases Prove Spring Has Sprung

Don’t miss these blooming colors!

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Styles That Never Sleep (ABOVE)

Drawing inspiration from all things Big Apple, the Gigi Hadid x Vogue Eyewear Special Collection 2019 from Luxottica includes the Lafayette. This cat eye-esque style gives a petite metal frame a larger-than-life look.

my.luxottica.com

$139

Don’t Fight Gravity

Part of the Gravity Collection from Komono, the nearly weightless Eddie exemplifies the collection’s “radical in reduction” approach for Spring/Summer 2019.

komono.com

Price upon request

French Connection

Thalia 2, the latest line from Morel’s Koali collection, includes the 20054K, which features metal rims and temples with the signature “K” on the translucent acetate end tips.

morel-france.com

$270

Tea Party

The Spring 2019 DKNY collection from Marchon includes sun and optical styles, inspired by the lifestyle brand’s latest looks. The DK506S is an injected modern teacup shape with a curved metal brow bar.

marchon.com

$99

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Cleared For Launch

With recent FDA clearance, Tangible Hydra-PEG coating technology from Bausch + Lomb can now be paired with some of the company’s Boston gas permeable materials, the Boston XO, Boston XO2, Boston EO, and Boston ES lenses, including those that are part of the Zenlens scleral lens family.

bausch.com

Price upon request

Paying Homage

With five styles, each named for a Native American tribal community, the Titanium Tribe collection from ørgreen Optics includes the Bella Coola. This Wellington-inspired design has titanium edges and a keyhole bridge.

orgreenoptics.com

$495

In The Palm Of Your Hand

The portable iLux MGD Treatment System takes on Meibomian Gland Dysfunction and tackles dry eye disease. The device’s Smart Tip Patient Interface targets blocked Meibomian glands with light-based heat and compression

alcon.com

Price upon request

Love Triangles

With both acetate and titanium among its 20 styles, the Kata Eyewear collection from Design Gallery, the luxury division of Match Eyewear, embraces the beauty of a throwback. The Dojo is a club master round with titanium temples and the line’s signature triangles on the upper hood as well as insignia metal caps on its temple tips.

mydesigngallery.com

$400

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Products

The Chicest Eye Anatomy Diagram You Ever Did See and More Business Boosters for April

Plus two FREE guides to help you stay up-to-date with your trends and branding.

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Brand Me

If you’re an optometry practice, branding requires a bit of time and energy. If you’re serious about effectively using social media, retaining patients, and staying on the top of people’s minds when they think “eye doctor,” EYECAREPRO has you covered with a free downloadable guide covering everything you need to make sure you’ve got a brand.

Free

eyecarepro.site

Trend Hunter

The Vision Council’s EYECESSORIZE campaign, along with BWR Public Relations, have created their Spring/Summer 2019 seasonal look books highlighting the latest trends in eyewear, sunwear and readers. From “Creative Upheaval” to “Eclectic + Evolved,” the SS19 book highlights the spring 2019 for men and women.

Free

invisionmag.com/041902

Eye See Art

EYESCRIBBLES offers an alternative to the traditional, overly medical eye diagram with an artistic, fun, and colorful variation of the eye anatomy posters often displayed in offices. The hand-drawn diagram is educational AND decorative.

$14 (frame not included)

etsy.com/shop/eyescribbles

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Soothing Contact

Eyeleve by BRUDER has launched an eye compress for contact lens wearers. Designed with patented MediBeads and EyeOnic anti-microbial fabric, Eyeleve stimulates the meibomian glands to provide natural lubrication and soothe tired, irritated eyes clinically proven to extend comfortable wear time of contacts by up to three hours.

$34.95

eyeleve.com

We Need To Talk About Le Kevin

LE KEVIN is a patented registered product range of four lines of handmade unisex luxury spectacles and sunglasses holders. Made in an assortment of stylish skins and colors to suit any outfit, Le Kevin even offers a customization option.

$55 – $190

lekevin.co.uk

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Better Vision

Retinal Cameras Are More Efficient, More Effective and Less Expensive Than Ever Before

The latest models available and smart ways to use the latest technology.

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TRADITIONALLY, RETINAL CAMERAS were a large expense and pupils needed to be dilated to capture detailed images of the retina. However, in the past five years, high quality, non-mydriatic cameras that do not require dilation have come on the market costing a fraction of the price. There are also hand-held, wireless options and technology continues to improve. For example, D-EYE is building an artificial intelligence platform to help assess if a patient has a specific disease. Its goal is to provide a mass screening platform using their system and access to an approved database, to deliver an “assessment” (not a diagnosis) of the exam results for specific diseases so the patient can progress to the next level of care.

Hill-Rom Welch Allyn

Hill-Rom Welch Allyn RetinaVue 100 Imager

(800) 535-6663, welchallyn.com

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Topcon Medical Systems

TRC-NW400 fully automated, non-mydriatic retinal camera

(800) 223-1130, topconmedical.com

Coburn Technologies

SK-650 Retinal Camera

(800) 262-8761, coburntechnologies.com

Marco

Marco’s AFC-330 Automated Fundus Camera, SK-650 Retinal Camera

(800) 874-5274, marco.com

Canon USA

Canon CR-2 PLUS AF Digital Non-Mydriatic Retinal Camera

(800) 652-2666, usa.canon.com

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D-EYE

D-EYE Retinal Imaging System

(401) 473-6323, d-eyecare.com

Smart Ways To Use Retinal Cameras

Dr. William Goldstein, Laser Eye Care Center, Shelby Township, MI

I use D-EYE’s fundus camera to document the optic nerve in patients who have glaucoma or suspected glaucoma. I started to use D-EYE three years ago. It’s an attachment for the iPhone that has a lens you pop on when you need it. I used to have a camera mounted to a slit lamp in one exam room. Now I travel from room to room to take pictures and this has improved efficiency. I add the picture to the patient’s record and bill insurance for the office visit in addition to the procedure code for taking the picture. The only disadvantage to the D-EYE system is that its field of view of the retina is small.

Dr. Edward Chaum, Vanderbilt Eye Institute, Nashville, TN

This country needs to make it a scalable paradigm to effectively and efficiently screen patients for evidence of vision threatening eye disease in a primary care setting. There are 30 million diabetics in this country but only about half of them are seen by an eyecare professional. It is estimated that the number of diabetics will grow to 100 million within the next 20 years. Finding people and treating them early is critical. Most get seen by a primary care physician or endocrinologist but many need a second level of care and they’re falling through the cracks. Since the cost of a retinal camera has come down, spending about $5,000 to buy one is not a significant burden. Welch-Allyn’s RetinaVue device helps with eye care compliance among diabetic patients who might not otherwise get a retinal exam with a specialist in a timely manner.

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