Connect with us

Manager's To-Do

Finding Ways to Be Different … and More Manager’s To-Dos for April

There are hundreds of areas where you can differentiate.

mm

Published

on

April 2-7

MANAGEMENT Invest time in finding places where you can differentiate your business. These can be big and small. What does your door handle look like? What’s your telephone answering machine message sound like? What’s your 404 error page say? Could you make your cash register receipts more fun? Think of the power of 1,000 points of differentiation. And get busy.

MARKETING Call a brainstorming meeting for Mother’s Day (May 14). Dad and child evening? Mom and daughter event? Cross promotion with a spa? Bring a list of ideas to the meeting and ask the staff to do the same.

TRAINING. Hold a mini-conference right in your own office. Assign each staff person a topic for a 5- to 10-minute presentation. Extra team-building points if you make the event a potluck!

Education. Rita Ellent of The Gardens Eyecare in Forest Hills, NY says that this month, she’ll “attend for the first time that Vision By Design Meeting that I’ve wanted to go to for the past few years (April 11-15)”.

April 9-14

MARKETING If you’ve never done an in-store event give thought to something small – a small trunk show, a product launch, participation in a local craft walk (hey, eyewear design is an art form!) Your goal should just be to get people in the door so they can experience your independent spirit and sow the seeds for a future visit when they have real vision needs.

MEDICAL Find a category of your business you want to improve — such implementing dry eye products packages — and draft an action plan to start making it happen

Advertisement

MANAGEMENT Some things you should do spontaneously sometimes need to be scheduled. Here’s one: Find time this week for a few quality minutes of conversation with staff. It’ll do wonders for their morale and give you ideas into what motivates them

April 16-21

FINANCES Insurers don’t reward loyalty. In fact, via premium creep, they punish it while giving new customers great deals. Shop around to see if you can get better rates elsewhere.

STRATEGY Got an employee suggestion box? If not, you should create one. Offer $100 (or a paid vacation day) for any idea you implement.

NETWORKING Try networking with other eyecare professionals. Join online groups such as ODs on Facebook and Corporate Optometry on Facebook to see how your fellow professionals are faring elsewhere in the country.

OPERATIONS Sunday is Earth Day. Ban plastic bags from the office, ban water bottles from the kitchen, urge everyone to car pool for a week. It’s not so hard being green.

April 23-28

GENERAL. Study your parking lot. Devise and publicize a policy on staff parking. If necessary, can you encourage staff to take transit to free up spaces for customers? What do you do if a car needs to be towed?

Advertisement

SECURITY Buy a Suspicious Incident Logbook for employees to record things that appear to be “not quite right.” The log can be used to write down license plate numbers, names used, time, physical description and other information that may later help police.

MANAGEMENT Institute a fun day like Carb-Wild Wednesday, Fried Chicken Friday or, even better, Beer Friday. Good spirits encourage better customer service, innovative thinking and staff loyalty. They also tend to encourage bigger waistlines, but such is the price to pay for bonhomie.

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

Advertisement

SPONSORED VIDEO

Promoted Headlines

Want more INVISION? Subscribe to our newsletter.

Comment

Calendar

Channel Your Inner Pamela Anderson and More April Events

It’s a month devoted to administrators and women and we have some ideas to help you celebrate.

mm

Published

on

23 A HUGE date in history. Not only is it the 30th anniversary of the premiere of the most watched TV show ever – Baywatch – but it’s also the date on which both Miguel de Cervantes (author of the second-most-read book in history, Don Quixote) and William Shakespeare (author of several notable titles) died (1605, 1616 respectively). If you can tie together red bathing suits, tilting at windmills and midsummer nights in a marketing campaign, you also deserve to go down in history.

1 WOMEN’S EYE HEALTH AND SAFETY AWARENESS MONTH. According to Prevent Blindness, women make up 63 percent of the blind and 62 percent of the visually impaired. This month, get involved in the effort to educate women about the special risks they face.

22 EARTH DAY. Look into carrying more products that “give back.” Lucky for you we’ll have an entire feature devoted to Eco-Friendly frames in our April issue. Stay tuned if you need pointers.

25 Google “secretary” and you’ll get an image of a woman wearing glasses. It’s a tacky stereotype with a kernel of truth in it — many office workers wear glasses. On ADMINISTRATIVE PROFESSIONALS DAY give thought to what special corporate package you could offer that office park around the corner.

Continue Reading

Manager's To-Do

Take a Team Lab Tour Field Trip and More Manager’s To-Dos for March

Plus spring allergy season is nigh and we see a marketing opportunity.

mm

Published

on

Mar. 31-Apr. 6

MERCHANDISING New stock headed your way? Develop a product launch plan, or schedule training sessions to ensure the successful sell-through of the styles ordered at VEE.

MARKETING Spring is here along with allergy season. Sniffles aside it’s a great time to boost your daily contact lens business. Offer them as an add-on or as the central part of another marketing push. Talk to your suppliers as well — they often roll out rebates in the middle of the year.

Apr. 7-13

OPERATIONS Book a lab tour. Get in touch with your favorite provider and see if you can bring the staff around for a visit.

INVENTORY Start your Mother’s Day (May 12) preparations by going through last year’s data. Compare popular price points with what you have in stock now.

Apr. 14-20

MARKETING Launch “Project Big Shot.” Start contacting local personalities: newscasters, society figures, sports people, to see if they are interested in promoting your sunwear ahead of summer. The deal: Free eyewear that you’ll style them in with cutting-edge shapes and colors.
Advertisement

Apr. 21-27

FINANCIALS Review your cash-flow projections. With the economy in something of a state of flux, it’s easy to run into a mismatch between the cash coming in, what you’re taking out, and what you owe your vendors.

SALES TRAINING Selling by face-shape: Brush up your guides for identifying flattering frames in inventory for those with square, diamond, oval, round and heart-shaped faces.

Apr. 28-May 4

INVENTORY  Finalize Father’s Day orders. Dad’s big day arrives just as men start thinking of fish-filled waters, a glorious drive down the 17th fairway or catching those beach rays from behind a pair of fine sunnies.

SALES Set up what sales trainer Shane Decker calls T.O. teams. When you see two people who work well together, schedule them together.

STAFF Ask employees for their summer vacation requests. And block your vacation time as well.

Continue Reading

Calendar

Banish Winter Blues by Going Green and More March Events

Don’t miss these important dates.

mm

Published

on

17 Banish snakes? You can do better: Banish the winter blues. St. Patrick’s Day is the perfect date to raise a toast and bid the cold months farewell. Lay out some green drinks (kombucha, green tea, anything but beer), green foods and give prominent display to any green tinted or environmentally friendly frames. Everyone loves a party … and it’s really not so hard being green.

6 Dentists, celebrated today on Dentist’s Day, and doctors (who are honored on Mar. 30) are great customers and even better referral sources. Reach out to both groups to express your thanks with a card, phone call or flowers.

10 Daylight Savings … Invite your customers to inspect your latest frames during your “Great Leap into Spring Fashion” celebration with special daylight “savings.” Today only!

23 Thirty years ago we all nearly died. A huge asteroid passed within 500,000 miles of Earth — a very close call according to NASA. Luckily, we survived and Near Miss Day was born. In thanks, dig up one of your business’ recent “near misses” and conduct an autopsy. In your next morning meeting, debate what may have saved the sale. A lower price? More questions? Bruce Willis?

Continue Reading

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Facebook

Most Popular