(PRESS RELEASE) DULUTH, GA — National Vision, Inc., one of the nation’s largest optical retailers providing quality, affordable eye care and eyewear, has teamed up with florence by mills for the launch of the Gen-Z focused brand’s eyewear collection in all 1,000+ America’s Best stores.
In an exclusive retail partnership with National Vision’s America’s Best brand, the launch expands award-winning actor Millie Bobby Brown’s beloved beauty, lifestyle and fashion line to the American eyewear market. The collection, developed with eyewear manufacturer Mondottica Group, features a full range of sun and optical eyewear styles designed to curate confidence in the next generation. The inclusive and intentional eyewear styles were crafted to make the wearer feel joyful and empowered through the brand’s staple pastel colors and sleek metal frames.
“I heavily rely on my glasses for clear vision and both the fit and feel of them has always been important to me,” said Millie Bobby Brown, founder of florence by mills. “I started wearing glasses when I was 10 and could never find a frame that I really liked or made me feel confident. So, I know better than anyone how eyewear can influence the way young girls feel about themselves. This collection is for someone like me who needs a stylish, fitted frame they can feel good in both day and night.”
The partnership between Millie’s brand and America’s Best will make affordable, quality and fun eyewear even more accessible for her fans, and others who will love her signature, sophisticated style. Plus, the cost of each frame purchase includes a comprehensive eye exam performed by a licensed optometrist practicing inside or next to each America’s Best store. The unique bundle offers cost savings and an important opportunity to safeguard eye health.
“With the heavy use of screens, it’s becoming increasingly important for younger generations to keep a steady pulse on their eye health,” said Megan Molony, SVP, chief merchandising and managed care officer at National Vision. “As the sole optical retail partner for florence by mills, we’re honored to leverage this collaboration to inspire young people to get their eyes checked and excite them about the fashionable frames available.”
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Beyond seeking to make the world a better place through inspiring a self-confidence revolution, the collection also aims to do so through sustainable manufacturing. The sunglasses are made using sustainable renewable acetate and incorporating significant amounts of certified recycled content, perfectly in line with Millie’s brand ethos of being environmentally conscious.
“Her original take on eyewear has been combined with Mondottica Group’s expertise in quality construction and stylish design, resulting in fun and confident eyewear styles that will appeal to her generation and beyond,” said Tony Pessok, CEO of Mondottica. “We’re proud to partner with National Vision and America’s Best to bring her expressive eyewear to American consumers.”
Customers can purchase florence by mills sun and optical frames exclusively at America’s Best retail locations and online.
