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Brainstorms

For Maximum Performance, Mix the Tough With the Enjoyable

Alternate effort and reward for best results.

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According to a recent paper in Management Science, when people paired unproductive but fun things (like reading trashy novels) with health goals (like going to the gym) they were 56 percent more likely to achieve the latter. So, what could you do at work that would be the equivalent of reading Fifty Shades Of Grey while pounding the strider? How about alternating between ESPN.com and studying your POS guide, 15 minutes on/15 minutes off? Or setting a time to chat with an old-school friend via your phone’s headset while working the edger?

Source: INVISION

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Brainstorms

Alliterate or Die!

Same sound success for staying top of mind.

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“Alliterate or die!” That was a poster a former colleague saw pasted to a newsroom wall while doing a shift at the infamous British tabloid The Sun. Alliteration’s power to make words stick owes itself to the repetition of sounds. It’s something a lot of retailers know, hence “Taco Tuesdays,” “Wine Down Wednesdays,” or “Saturday Style.” Indeed, once you get started, it’s pretty hard to stop: Fried Food Fridays, Mending Mondays … Okay, that last one’s not great, but there must be something to get people thinking about your store for all their eyecare needs … Frame Fix Fridays? … every frame repair brought in comes with a discount that can be applied toward a new pair?

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Brainstorms

Why Zappo’s Tony Hsieh Encourages Collisions in the Workplace

Sometimes you just need to make serendipity happen.

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TONY HSIEH, the entrepreneur who found fame and (additional) fortune with his shoe company Zappos, is a big believer in “collisions,” serendipitous encounters where workers randomly run into each other and share ideas. He recently told Entrepreneur magazine he’d even shut down a bridge linking his office’s parking garage to force workers to walk through a common area before they could get to their offices. Your staff may not be so large, but could you shake things up to spark similar innovation? Occasionally get an optician out on the sales floor, insist sales staff take turns having lunch with employees they don’t normally spend much time with, ask a new employee to review your procedures after their first two weeks, force yourself to strike up a conversation with that interesting looking stranger in the VEE lounge?

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Brainstorms

A Proven Strategy to Combat Those People Who Always Insist on Last Minute Changes

Get rid of that hairy arm!

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EVER HAD A CLIENT or even a manager repeatedly delaying jobs by insisting on last-minute changes? Then you may want to consider this strategy employed by advertising artists known as The Hairy Arm Tactic. According to the origin myth, graphic artist Joe had a client who was forever insisting on “stupid changes.” Then something odd started happening: each time the client was presented with a newly photographed layout, he’d encounter the image of Joe’s arm at one edge, partly obscuring the ad. The client would yell: ‘What the hell is that hairy arm doing in there?’” Joe would apologize for the slip-up. And then, as the client was stalking away, muttering, “You gotta watch these guys like a hawk,” Joe would call out: ‘When I remove the arm, can we go into production?’ And the client, content to have made his mark, would agree. Picky repair customer? Custom frame design? We see great potential for this in an optical.

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