Connect with us

Editor's Note

Forget New Year’s Resolutions, Embrace New Beginnings

We all have something we’d like to accomplish, January 1 is just as good a date as any to start.





I RECENTLY BECAME A homeowner. Nothing says new beginnings like moving into your first house. It’s been a rough two years, so I am going to really lean into this fresh start.

To be honest, as a chronically single woman, I thought I’d continue apartment renting indefinitely. Need to change a light bulb? Call the landlord. Drain clogged? Call the management company. Yardwork? Never heard of it.

But then the pandemic hit — I adopted a dog — and I realized I didn’t want to be living on top of other people and I wanted my dog to have a backyard. So buying a house became a new goal.

I am telling this story because it was a big goal, daunting even. So I buckled down; paid off my debt, worked on my credit score, and I did it!

Now that I am in the house, I get it. I get why people kept urging me to buy one. Despite the ease of rental life and the fact that I seem to be bleeding money, the sense of satisfaction I feel in having bought it on my own and knowing that it’s all mine, is pretty spectacular. I set a big goal and I accomplished it.


If there’s a big goal you want to accomplish, check out John Marvin’s column — A Quarter Mile At A Time — on page 45. I wish I’d had his advice before I started.

You know what else? Moving into a new house is also a great opportunity to purge. Most of my stuff has been in boxes for almost two years; unpacking it all will seem like Christmas but I’m also looking forward to removing a lot of it from my life. If you’re also thinking of getting lighter and leaner in the new year — shedding some of that proverbial weight — check out our Big Story on page 32 for 23 tips to do just that.

I know people hate the idea of resolutions — they always seem like a recipe for failure — but we all have something we’d like to accomplish; you don’t have to tie your goals to the start of the new year but why keep putting it off? January 1 is just as good a date as any to start.

Best wishes for your business,

Forget New Year’s Resolutions, Embrace New Beginnings

Forget New Year’s Resolutions, Embrace New Beginnings

Forget New Year’s Resolutions, Embrace New Beginnings

Five Smart Tips From This Issue

  1. Do you know why all your patients left their last doctor? It’s valuable market intelligence you should be collecting. (Manager’s To-Do, page 20)
  2. Many of you hate managed vision care plans… but patient satisfaction in them is up. Guess who tops the list… (Now See This, page 30)
  3. What do improv and staff meetings have in common? “Yes — and…” (Tip Sheet, page 42)
  4. What do you do when a top performer gives notice? We’ve got some advice. (Ask INVISION, page 45)
  5. Do you have sales anxiety? Well, the folks from Spexy are here to change your relationship from ho hum to homerun. (Columns, page 46)

Having built a career in service journalism, Dee has been covering the eyecare industry for over a decade. As editor-in-chief of INVISION Magazine, she is passionate about telling independent ECPs stories and can be reached directly at


Turn Patients Into Loyal Eyewear Shoppers

80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here..

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular

Link partner: indobet autowin88 vegasslot77 mantra88 ligasedayu warungtoto login sbobet vegas4d indobet ingatbola88 ligaplay dewagg hoki368 qqnusa ligagg zeus138 bro138 bos88 ligaciputra