Manager's To-Do Form a Customer Advisory Board for Your Store and More Manager’s To-Do’s for June Here’s how to maintain your momentum this month. Published 6 years ago on May 3, 2018 By INVISION Staff Invision May 2018 Issue Share Tweet We’re always busy, like I am sure most private practice optometrist offices are, in the summer months,” says Dr. Kenneth D. Boltz of Dublin, OH, when asked about his summer plans. “It’s back to school time, so we’re doing all the things for kids. We certainly see a lot of teachers but our primary focus is kids’ exams over the summer.” June 4-10 OPERATIONS If your office slows down over summer, why not shake things up? Take every other Saturday off in June and July but work additional Mondays (or whatever your usual day off is) in August. SECURITY Do a mid-year review of threats, and areas of vulnerability, including a test of your store’s motion-detection system. SALES If you keep getting the same sad results every sunglass selling season, it’s time for one of our favorite methodologies for change: Continue Stop Start. Yes, continue what’s going well, stop the things that aren’t and start on some new things that may work well. June 11-17 COMMUNITY Parade season is begining. Time to procure a frog suit, like Miss Frog at Clarity Advanced Eyecare in Birmingham, MI, or another memorable character, to prepare for the upcoming July 4th revelry. FINANCES Stay on top of tax obligations by signing up for the IRS’s tax calendar at tax.gov/calendar. Unlike the agency, it’s user friendly. Advertisement MAINTENANCE Check your air-conditioning. Temperatures are climbing and you want to make sure your store is a cool sanctuary in the dog days ahead. June 18-24 MARKETING The fish are biting but you need the right bait. Promote special offers on fishing-specific eyewear from Maui Jim, Costa, Oakley or the other water sport brands. SAFETY Stage an advanced fire drill. Simulate a blocked exit and unconscious staff member. Critique staff performance. MANAGEMENT Invite 10 customers to form an advisory panel for your business, recommends store trainer Kate Peterson. Schedule meetings and ask them to discuss what they’ve seen, what they like, and what you can improve and grow. “Pay” them with lunch, gift cards or discounts — but most importantly, use what they tell you. June 25-July 1 MANAGEMENT Join Toastmasters. (Find a local club at toastmasters.org). Soon, you’ll be welcoming offers to talk publicly. TECHNOLOGY Dump your bacn, the e-mail newsletters you’ve subscribed to. A study by MessageGate estimates up to 30 percent of e-mails are bacn. A huge inbox slows searches. Advertisement OPERATIONS It’s estimated less than half of independent eyecare businesses list store hours on their website or voice mail. Post those times today. Related Topics:financesmanagementManager's To-DoMarketingsecurityselling tipstechnology INVISION Staff Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at email@example.com. click to Comment(Comment) Up Next Summertime and the Business is Easy … Well, If You Stay Active Don't Miss Monitor Your Online Reputation and More Manager’s To-Dos for May SPONSORED VIDEO Meet the Next Generation of Smart Glasses Ray-Ban Meta is now available with a full range of lenses, as a complete pair or edged lens. Prescription orders eligible through select insurance providers, including Eyemed and private pay. The Ray-Ban Meta collection combines iconic design with cutting-edge technology. Capture life’s best moments and livestream to Facebook and Instagram with an upgraded 12 MP camera and five-mic system. Stay connected with hands-free calls and messages. Listen to your favorite tracks through built-in speakers. 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