Connect with us


Founder of Natural Eye Health Company Dies

He passed away on Dec. 2 following a brief illness.




Brian Banks, founder and president of Natural Ophthalmics, a maker of natural eye health treatments, has died.

Banks passed away on Dec. 2 following a brief illness, the company said in a statement.

The company explained:

Brian started his career in industrial lighting sales which brought him into contact with many businesses. One of those businesses was the US sales office of a major Swiss homeopathic producer.

During that time, he was also a volunteer firefighter. After a house-fire training session in which his eyes became red and inflamed, he reached out to the homeopathic company to see if he could try their eye drops. Not only did the eye drops help his situation, but because of his enthusiasm, the company offered him a job as US sales representative. 

Brian worked at that company until 2000 at which time he felt there was a need for a wider range of natural eye care products. He started Natural Ophthalmics shortly thereafter with the mission of providing a high quality line of eye drops and eye-health supplements to eye care professionals which could be sold in-office directly to patients. He put together a team of respected optometrists, ophthalmologists and homeopathic physicians to develop the products. His customers include Optometrists, Ophthalmologists, Homeopathic Physicians, Naturopathic Physicians, Chiropractors, Oriental Medicine Practitioners and Veterinarians. The products address a range of symptoms including tear stimulation and allergy desensitization to name a few.


Despite his passing, Natural Ophthalmics continues to thrive and will continue to grow under the dedicated and solid management team created by Brian over the years.

Banks is survived by two children.



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines





Get the most important news and business ideas for eyecare professionals every weekday from INVISION.



Most Popular