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Founder of Natural Eye Health Company Dies

He passed away on Dec. 2 following a brief illness.




Brian Banks, founder and president of Natural Ophthalmics, a maker of natural eye health treatments, has died.

Banks passed away on Dec. 2 following a brief illness, the company said in a statement.

The company explained:

Brian started his career in industrial lighting sales which brought him into contact with many businesses. One of those businesses was the US sales office of a major Swiss homeopathic producer.

During that time, he was also a volunteer firefighter. After a house-fire training session in which his eyes became red and inflamed, he reached out to the homeopathic company to see if he could try their eye drops. Not only did the eye drops help his situation, but because of his enthusiasm, the company offered him a job as US sales representative. 

Brian worked at that company until 2000 at which time he felt there was a need for a wider range of natural eye care products. He started Natural Ophthalmics shortly thereafter with the mission of providing a high quality line of eye drops and eye-health supplements to eye care professionals which could be sold in-office directly to patients. He put together a team of respected optometrists, ophthalmologists and homeopathic physicians to develop the products. His customers include Optometrists, Ophthalmologists, Homeopathic Physicians, Naturopathic Physicians, Chiropractors, Oriental Medicine Practitioners and Veterinarians. The products address a range of symptoms including tear stimulation and allergy desensitization to name a few.


Despite his passing, Natural Ophthalmics continues to thrive and will continue to grow under the dedicated and solid management team created by Brian over the years.

Banks is survived by two children.


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