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Frame Focus: Perfect Readers




Make your 40-and-over clients happy with stylish new-generation reading glasses

some customers will always be satisfied
with reading glasses from the corner drugstore. But many others among your presbyopic patrons are dying to find distinctive readers with high-quality optics. Here’s your chance to deliver: The collections on these pages represent a new generation of trendy readers your 40-and-up customers will crave. Packed with fashion-forward design touches, they’re also practical, technically sound, and deliver quality, functionality and comfort for frequent use. Haven’t checked out readers for a while? Now is a great time to expand your selection. — CLODAGH NORTON


For a super-feminine take on the classic reader, consider the Vera Bradley Readers Collection. Bold colors and patterns (like Flutterby, pictured) combine with classic shapes to create bright looks that fit every style. Powers include +1.50, +2.00 and +2.50. All Vera Bradley readers come with a coordinating slip case.

MSRP: About $30

(800) 966-2020 |


The John Varvatos Reader blends vintage design with a fold-away system to create a must-have accessory for city gents. Includes a small natural leather pocket case with the Varvatos logo for stylish safekeeping. Available in gold/silver and antique silver.

MSRP: $245

(800) 423-3023 |

Fun colors, cool shapes and retro edge are found in Phoebe, Sebastian and Otis — three combo styles in metal with Italian Mazzucchelli zyl. Included Hex-O-Tech lenses offer advanced optical design for increased comfort, acuity and relief from screen fatigue. Hex-O-Tech single vision lenses are aspheric to reduce distortion while the bifocal lens (FT-28) is photochromic, going from light to dark in 10 seconds.


MSRP: From $109

(978) 562-1720 |

An essential style accessory, the innovative fold-up Jota by Eye Respect is ideal for men who lead busy lives. These handcrafted frames of Italian acetate won’t pare down a list of meetings and appointments, but they’ll help your successful customers manage their agendas and travel in style. Distributed by Fusion Eyewear.

MSRP: $350

(888) 343-8746 |


Jane Street exudes feminine flair with its fabulous cat’s-eye shape. Part of the Tribeca collection, this premium reader pairs burnt orange temples with a tortoise-shell front. The swooping brow offers vintage glamour to this flattering, flirtatious style.

MSRP: $80

(763) 252-0508 |

Traverso Compatto travel reading glasses offer an elegant slim profile and state-of-theart materials: carbon graphite in front, and beta titanium temples. An innovative nose pad design holds the temples in place for compact storage. Includes black and brown tortoise.

MSRP: $187

(800) 423-3023 |

With classy eco-friendly bamboo temples, Sugar Cane highlights eyebobs’ reader range. Other designs in the collection use brightly colored materials along with quality stainless steel, bamboo or plastic. Frames are Rx-able, and offer a selection of lens powers.

MSRP: $85

(866) 393-2627 |




How did you get into designing reading glasses?

I started to design reading glasses because I couldn’t find any worthwearing! The inexpensive drugstore variety had zero style. The frames available at optical stores were beautiful but unaffordable when I considered buying more than one pair. And people who need reading glasses will own eight to 10 pair because, when done well, they become a fabulous accessory.

What sets yours apart?

Our frames are inspired by the latest fashion trends with attention paid to color, shape and, most importantly, the customer’s attitude. Our frames are handmade using state-of-the-art materials. Each pair comes with a case to keep it in tip-top shape, and all of our sunglasses offer 100 percent UV protection.

Do you follow trends?

We think of ourselves as a company that designs fashion accessories, rather than reading glasses. We don’t suffer from a “me, too” mentality, which works in our favor. In terms of the product and the packaging — and really everything we do — the spirit is irreverent, sassy, honest, fun and transparent with a bit of attitude.

What kind of opportunity do reading glasses represent for eyecare practices?

Some of our best retailers are optical shops and eye doctors because they no longer have to send their target customer away to buy a good pair (or three) of reading glasses.




Jump In — the Water’s Fine!

With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!

Promoted Headlines

Cover Stories

VEW Special Buying Guide 2019





These products didn’t come to play, they came to win, and you can bet they pay off big.


Made with Japanese titanium, the Gardin from GÖTTI SWITZERLAND brings high style and character to a simple look with a ’90s vibe. The Suites



Striking and double-take worthy, the angular model CL40105 from THéLIOS is an oversized square that includes the brand’s signature dots on the temples. The Suites



Fully automated, but also available in a standalone, manual version, the Velocity Spin Coater from COBURN TECHNOLOGIES is an industrial, hard coating system that gives ECPs a way to transport lenses from Point A to Point B. The process includes a multi-stage precleaning system, a secondary cleaning system, coating and curing, with the lens returned to the job tray. Booth #LP6075

Price upon request

House Edge

From Wizard mode for novices to Professional mode for the optical vets out there, the compact and multifunctional LEXCE Trend from SANTINELLI now features an on-board auto-clamping 3D tracer, high-definition CAD Blocker (for multi-function shape editing) and drill hole imaging (optical tracing with hole detection). Booth #LP11087

Price upon request

Gold Standard

Designed by Shane Baum and featuring polarized CR-39 lenses with hydrophobic coating and a proprietary 12-layer anti-reflective UGR12 coating, the LEISURE SOCIETY model Oceanic (LS 121) in black with 24K gold will raise the bar for your offerings. The Suites




No risk, no reward. With the eternal battle for the big pots becoming harder and harder, having these products in hand could mean doubling up on your buy-in fast.

Exotic Bet

CHRISTIAN ROTH’s Iconic Series-4001, in collaboration with Stephanie Pfriender Stylander, brings back the era-defining images of Kate Moss in Series-4001 from 1992. This style is handmade acetate with exclusive wire core. The Suites


A Dime

The model Studio 10.1, from MYKITA’s Studio 10 collection, flies like a butterfly with beveled edges and defined lenses. This combination frame is made from stainless steel and acetate. The Suites


On the Lam

In keeping with the idea that Derek Lam designs reflect “luxury without formality,” the optical model 295 from the Fall/Winter 2019 collection is an 18K gold-plated, stainless steel and acetate frame with silicone covers on the nose pads. It is shown here in green mélange. Booth #19057



The ClearChart 4X Enhanced Digital Acuity System, shown here, and ClearChart 4P Polarized Digital Acuity System, both from REICHERT, now contain LEA SYMBOLS and LEA NUMBERS, which, as the standard in pediatric acuity testing, are easier for children to identify. With a software update, these are compatible with the company’s Phoroptor VRx Digital Refraction System and SightChek Digital Phoroptor. Booth #MS9043

Price upon request


The official sunglass for Manchester United players and coaches, the MAUI JIM Compass is a modified aviator with dual mirror lenses. The left temple tip includes the Manchester United signature devil, and the left lens includes “MAN UTD” up top. The Palazzo, Suite #35-212




This is where most of the action is; the bread and butter plays, if you will. These products are sure to grind out wows day after day. ECPs can crack the nut fast with these picks quickly becoming best sellers.

Color Up

The DJ5013 from Reese Witherspoon’s DRAPER JAMES is an acetate combination frame with an attention-getting stripe detail. The frame also includes the brand’s signature magnolia on the temple tip. Booth #16065



The square-shaped Floyd (6458/9) from GIGI BARCELONA is made with high-quality acetate and CR39 lenses.


In on the Action

REVO returns to its roots with its double-layered, NASA-based lens technology and 1985-themed packaging. The Dexter is a large square wrap style with elastomeric nose pads, temple tips and lining. Booth #16087


Hot Streak

Named after the Florida beach town of the same name, the Flagler, from COSTA, is a masculine Monel frame with acetate temples. Booth #20065

Starting at $209

Eye in the Sky

Show patients what they need to know about the level of UV protection they’re actually getting with the C-UVProtect, from ZEISS. Lenses that offer a higher level of UV protection will appear dark if they block UV according to the World Health Organization standard of 400nm. However, lenses that offer less UV protection will have a clearer look. Booth #LP8065

$495 (VEW Special)



Whether you’re a fish or a whale, you don’t need to make bank to get down with these business boosters.


Keep those glasses in place with the model Brooks, from KOMONO (shown here on the frame model Jessie). This chunky acrylic cord has adjustable rubber grips.


Load Up

Help your patients protect their glasses while boosting your biz. The Buy the Glasses cases (item ST-BTG) from RON’S OPTICAL come in four color schemes and can be ordered in sets of eight or 24 pieces. Booth #21087



Offering protection from UV blue light, the DHA-rich formula of ProDHA Eye, from NORDIC NATURALS, encourages normal tear production as it preserves retinal and macular health. Booth #MS2059


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New Products

Futuristic Tech and Styles That Pull Heavily from the Past

Go back to the future with May’s latest releases.





From the foiled four-leaf clover on the tip to the logo on the temple, the LUCKY BRAND D219 embodies a comfortable, vintage-inspired look. This frame is made with acetate and offers a two-tone effect on its front.

$175 (above)

Spin City

The Velocity 2D from COBURN TECHNOLOGIES kicks things up a notch from its first iteration, as it’s now designed with dual-coating technology, and can be paired with Coburn’s Duality lens detaper and cleaner.

Price upon request


Double Time

The openwork temples and oversized rounded eyeshape combine with a touch of color to give the Givenchy Double Wire style (model 0107) a contemporary-meets-classic sensibility.


Small Footprint, Big Impact

The Curve is an intuitive colorimeter used in treating neurological and light sensitive conditions recently launched in the U.S. by Cerium Visual Technologies.


Way Uptown

One of two limited-edition styles from Eyevan x Dennis Morris, the Uptown is an oversized design from the collaboration between the brand and photographer Dennis Morris. Featuring elements of film negatives, it’s inspired by the suns Morris wore as a young man.



Spacing Out

The new capsule collection from Gigi Barcelona includes the Deep Space, a titanium frame featuring two shades in the lenses. The high-range CR39 lenses offer maximum UV protection.


Protection Connection

Demonstrating the level of protection a patient’s eyes — and eyelids — have from UV exposure, the C-UV400, a tablet-based device from ZEISS, employs a specially designed indoor UV light technology. This device also closes the gap from the industry standard of UV380 for clear lenses.

Price upon request

Grade-A Gradient

The KLIIK DENMARK K-648 is a subtle cat eye in handmade acetate that features double-cut grooves on the end pieces. This style brings seafoam, indigo, grey and sand together for a calming gradient that will have you thinking beach thoughts.


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New Products

Champagne Anyone? Plus More Latest Releases for March

Color and style are also invited to the party.




Runway Ready

With a strut all its own, the GIORGIO ARMANI AR 6082 combines a geometric angle with a slightly curved browbar.


Tag! You’re It

Get the latest bar code technology, Op-Tags, custom labels and more from ARCH CROWN. At VEE, save 10% on certain Op-Tags and labels and save

$40 on Arch Crown bar code technology packages.

Prices upon request


Power to Elevate

If you’re looking for an alternative to the usual exam room seating options for patients, the Elevate from CHAMPION is a fully powered infusion chair with a lower seat height, easy adjustment, and a small footprint.

Price upon request

Expanding and Enhancing

SHAMIR Glacier PLUS UV is now nationally distributed, with its recent expansion for ordering from VSP One labs. The AR coating offers UV protection and an oleophobic surface, serving as a scratch-resistant dirt repellant.

Price upon request

Garden Party

One of the newest styles from ZAC POSEN, the Truvy combines metal and acetate for an unforgettable feminine design. Crystal acetate is laminated over the floral print acetate.



Good Jeans

The PEPE JEANS 3324 is a matte frame featuring new denim acetate laminations behind the logo.


On the Grid

The upswept rectangular shape of the COCO &BREEZY Clarity is overshadowed only by the textured-but-matching metal layer on the frame’s upper corners.


Champagne, Anyone?

The LEON MAX 6033 is a petite-fit frame that features a champagne crystal front with tort temples and wrapped metal end pieces.


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