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Frames Focus: Tomorrow World




Step boldly into the future with eyewear
featuring high-tech materials and design




Eyewear’s horizons are expanding. Materials continue their march into the future, with traditional zyl and classic metals joined by an impressive variety of super high-tech solutions allowing for lighter, more functional eyewear that refuses to concede any style points. Over the next year, expect to see increased use of carbon fiber, rubber, and grilamid, as well as patented miracle materials like Silhouette’s SPX or BLAC’s polyamide material. But it’s not just in materials where innovation is happening. The year’s most notable technological advances also include a collection of brilliantly creative hinges, manufacturing techniques borrowed from the fine arts, and state-of-the-art lens technologies that put harmful rays in their place. The future is here. — C L O D A G H    




Frames Focus future technology IC!Berlin


German technology goes to charm school in Mystical (seen here in fashion silver), one of eight elegant metal frames in the new “Something I want … to tell you” collection. Shapes reminiscent of the 1950s and ’60s come in four colors that shimmer like jewelry for the face, each with the brand’s signature screwless hinge system.

(646) 257-5716 |



Frames Focus future technology Flexon


The new Nike Flexon Hyper collection pairs the breakthrough memory metal with a TR-70 chassis sealed inside rubber. The result: Outrageous bendability and lots of style. Available in two models, the 4258 and 4259 (shown here).

(800) 645-1300 |


Frames Focus future technology Ovvo Optics



Combining wood’s natural beauty with modern science, Ovvo’s wood and carbon fiber collection offers lightweight elegance that’s built to last. Woods featured include zebrawood and Gabon ebony from West Africa, redheart from Central America and white oak from Northern Europe.

(855) 393-6886 |


Frames Focus future technology Under Armour


Keepz, part of the Storm Collection, feature Zeiss lenses that repel oil, bug spray and salt water. The ultra-light, super-flexible frames combine titanium and Grilamid, with a three-point grip to ensure a secure, comfortable fit.

(516) 576-9100 |


Frames Focus future technology Adidas Eyewear


Ah, it’s good to be young. The INVOKE youth collection helps young athletes achieve new heights — and feel great while doing it. Frames feature 360-degree hinges for flexibility, plus proprietary SPX and Performance Steel for extreme durability.

(800) 223-0180 |


Frames Focus future technology Blac


Blac+ models 46 and 48 feature carbon-fiber templates, custom titanium hinges and a front containing an exclusive 3D-lasered polyamide material called PP22 optimized for strength, lightness and durability. Premium sunlenses from Christian Dalloz Sunoptics offer complete sun and glare protection.

(888) 804-9627 |


Frames Focus future technology Morel / OGA


Ready to flex? So is Trad. With its patented spring hinge containing a 1.4mm stainless-steel wire folded into a clip shape, Trad offers superb functionality and singular personality. Available in four colors — including black, crystal and (a particularly eye-catching) red.

(800) 526-8838 /


Frames Focus future technology Modo Eyewear


Pictured here in light blue, Paper Thin Titanium Style 4052 offers super-light style in a combination of beta titanium and TR90. The line focuses on comfort for the fashion-conscious individual — and a youthful, flattering look that fits many face shapes.

(800) 223-7610 |


Frames Focus future technology Serengeti Eyewear


Brera’s copper beryllium hinges don’t just look like miniature pieces of art, they were made using the same method: lost-wax casting, an ancient process typically used to create jewelry and fine art. These stunning frames also feature ultra-light lenses, chemically tempered for scratch and impact resistance.

(800) 221-9035 |


Frames Focus future technology Derapage


For a simple concept executed beautifully, check out the hinge on the MoleCube Series 100. Made of triple-ply metal, the patented square hinge is hidden in the temple, connecting to the front in a new “click-out” mechanism. The small, cube-shaped screw requires no adjustment and won’t unscrew itself.

(314) 241-9410 |
Distributed by Studio Optyx


Giovanni Lo Faro eyewear designer interview photo


Giovanni Lo Faro

Managing Director, Modo Eyewear


During your time in optics, what have been the key technological breakthroughs in eyewear design?

The use of titanium is definitely one. It’s the perfect material for a frame, being so light and resistant. And the beta-Ti variant makes it so pleasantly flexible. MODO advocated titanium from the very start, with our own minimalistic and function-driven style. Our latest declination combines it with colorful and mounting-friendly TR90 plastic.

What has been your most successful innovation in the last few years?

Our Paper Thin collection is the wildest success we’ve experienced to date. It’s made of a beta-titanium chassis combined with a TR90 plastic eye rim. The press is raving about it and our customers are loving it. We think it’s because it blends the color and warmth of a plastic frame with the comfort of a titanium frame.

What’s ahead for MODO?

Our upcoming collection extends the Paper Thin collection into new shapes and colors, and a semi-rimless construction — the ultimate in lightness and comfort.






Jump In — the Water’s Fine!

With a salute to summer’s shimmery, mermaid colors and warm weather-loving shades, Kenmark Eyewear celebrates this summer’s Aloha spirit with eyewear from Vera Wang, Kensie, Zac Posen and the Original Penguin Collection!

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New Products

The Latest Frames, Lenses and Contact Lenses to Help See 2020 Better

Metal, pattern and texture kick off the new year strong.




Bauhaus Party (ABOVE)

To honor the centennial anniversary—and spirit—of the Bauhaus, METROPOLITAN’s Inspired by Bauhaus series includes the model 8063. Based on Marcel Breuer’s Wassily chair, this tubular stainless steel women’s style features lacquered surfaces.



Drink Up

Offered in both optical and sun styles, the Ribolla from RYE + LYE is a butterfly-shaped metal frame with an acetate top rim. It joins models Cabernet and Chardonnay to complete the brand’s Fall/Winter


Price upon request

It Takes a West Village

Centered around New York City’s West Village, the ROBERT MARC capsule collection includes the acetate Barrow, which draws inspiration from the neighborhood’s cobblestone streets and overall creative vibe.


Hydrate, Hydrate, Hydrate

The new Unity BioSync contact lenses from VSP GLOBAL are made with HydraMist, which allows for increased and improved hydration all day. This addition maximizes the biocompatibility of the contact lens material and the surface of the eye, enabling the wearer to have an ideal experience.

Price upon request

Contrast Is Key

The combination K-667 from KLIIK DENMARK is ideal for narrow PDs. This universal fit frame features a metal bridge, acetate keyhole design and rectangular endpieces.



Petals on Metals

A floral pattern on metal temples defines the Fresh from RACHEL ROY’s Rachel collection, which comes in crimson, black, and teal (shown here)


Inspired by Nature

The CL 1100 from CHRISTIAN LACROIX introduces a subtle ivy pattern on the temples to a black-and-gold-glitter-striped front for an optical match made in Heaven.


Revved Up

From JAGUAR EYEWEAR’s Spirit collection, the semi-rimless, sporty 33830 is a light, flexible style made from stainless steel, with slick
acetate endpieces.


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New Products

The Practical, The Functional, The Whimsical and More Business Boosters You Don’t Want to Miss

Eyes that can’t see and watches you don’t need to.




Dust in Your Eye

THE VELVET DUST is a European artist who hand embroiders and beads intricate eye brooches. Each one is made to order, packaged in vintage German book pages, cotton brown ribbons and antique handmade French lace, on a limited monthly basis. Independent eyewear, independent retail, independent artist… do you see where we’re going with this?

Prices start at $65

Feeling Time

EONE is an inclusive, modern timepiece brand which features raised markers and two magnetized ball bearings which allow the wearer to feel the time by touch. Available in a wide range of metals and finishes with changeable straps.

$260-$350, additional straps; $25-$35


Fresh in Triplicate

ALLERGAN launched three new OTC products: Refresh RELIEVA, Refresh RELIEVA PF (preservative-free) multidose, and RefreshRELIEVA for Contacts. This new line of artificial tear formulations is specially formulated to relieve discomfort due to eye dryness and to prevent further irritation.


Standing Sentry

ENNCO DISPLAY has introduced an individual locking peg system for eyeglasses called The Sentry. Available in two configurations: the peg for wall mounted panels, and the shelf, for flat surfaces (shown). Designed to fit the style of any space, The Sentry gives an unobstructed view of the frames while keeping them secure.

Prices vary

True Blue

COBURN TECHNOLOGIES’ new TruBlu edging pads are compatible with all types of lens materials, styles and base curves. A general-purpose blocking pad, it provides a secure bond on most AR coatings. TruBlu edging pads are made in U.S.

$51 for 1,000 count

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Cover Stories

VEW Special Buying Guide 2019





These products didn’t come to play, they came to win, and you can bet they pay off big.


Made with Japanese titanium, the Gardin from GÖTTI SWITZERLAND brings high style and character to a simple look with a ’90s vibe. The Suites



Striking and double-take worthy, the angular model CL40105 from THéLIOS is an oversized square that includes the brand’s signature dots on the temples. The Suites



Fully automated, but also available in a standalone, manual version, the Velocity Spin Coater from COBURN TECHNOLOGIES is an industrial, hard coating system that gives ECPs a way to transport lenses from Point A to Point B. The process includes a multi-stage precleaning system, a secondary cleaning system, coating and curing, with the lens returned to the job tray. Booth #LP6075

Price upon request

House Edge

From Wizard mode for novices to Professional mode for the optical vets out there, the compact and multifunctional LEXCE Trend from SANTINELLI now features an on-board auto-clamping 3D tracer, high-definition CAD Blocker (for multi-function shape editing) and drill hole imaging (optical tracing with hole detection). Booth #LP11087

Price upon request

Gold Standard

Designed by Shane Baum and featuring polarized CR-39 lenses with hydrophobic coating and a proprietary 12-layer anti-reflective UGR12 coating, the LEISURE SOCIETY model Oceanic (LS 121) in black with 24K gold will raise the bar for your offerings. The Suites




No risk, no reward. With the eternal battle for the big pots becoming harder and harder, having these products in hand could mean doubling up on your buy-in fast.

Exotic Bet

CHRISTIAN ROTH’s Iconic Series-4001, in collaboration with Stephanie Pfriender Stylander, brings back the era-defining images of Kate Moss in Series-4001 from 1992. This style is handmade acetate with exclusive wire core. The Suites


A Dime

The model Studio 10.1, from MYKITA’s Studio 10 collection, flies like a butterfly with beveled edges and defined lenses. This combination frame is made from stainless steel and acetate. The Suites


On the Lam

In keeping with the idea that Derek Lam designs reflect “luxury without formality,” the optical model 295 from the Fall/Winter 2019 collection is an 18K gold-plated, stainless steel and acetate frame with silicone covers on the nose pads. It is shown here in green mélange. Booth #19057



The ClearChart 4X Enhanced Digital Acuity System, shown here, and ClearChart 4P Polarized Digital Acuity System, both from REICHERT, now contain LEA SYMBOLS and LEA NUMBERS, which, as the standard in pediatric acuity testing, are easier for children to identify. With a software update, these are compatible with the company’s Phoroptor VRx Digital Refraction System and SightChek Digital Phoroptor. Booth #MS9043

Price upon request


The official sunglass for Manchester United players and coaches, the MAUI JIM Compass is a modified aviator with dual mirror lenses. The left temple tip includes the Manchester United signature devil, and the left lens includes “MAN UTD” up top. The Palazzo, Suite #35-212




This is where most of the action is; the bread and butter plays, if you will. These products are sure to grind out wows day after day. ECPs can crack the nut fast with these picks quickly becoming best sellers.

Color Up

The DJ5013 from Reese Witherspoon’s DRAPER JAMES is an acetate combination frame with an attention-getting stripe detail. The frame also includes the brand’s signature magnolia on the temple tip. Booth #16065



The square-shaped Floyd (6458/9) from GIGI BARCELONA is made with high-quality acetate and CR39 lenses.


In on the Action

REVO returns to its roots with its double-layered, NASA-based lens technology and 1985-themed packaging. The Dexter is a large square wrap style with elastomeric nose pads, temple tips and lining. Booth #16087


Hot Streak

Named after the Florida beach town of the same name, the Flagler, from COSTA, is a masculine Monel frame with acetate temples. Booth #20065

Starting at $209

Eye in the Sky

Show patients what they need to know about the level of UV protection they’re actually getting with the C-UVProtect, from ZEISS. Lenses that offer a higher level of UV protection will appear dark if they block UV according to the World Health Organization standard of 400nm. However, lenses that offer less UV protection will have a clearer look. Booth #LP8065

$495 (VEW Special)



Whether you’re a fish or a whale, you don’t need to make bank to get down with these business boosters.


Keep those glasses in place with the model Brooks, from KOMONO (shown here on the frame model Jessie). This chunky acrylic cord has adjustable rubber grips.


Load Up

Help your patients protect their glasses while boosting your biz. The Buy the Glasses cases (item ST-BTG) from RON’S OPTICAL come in four color schemes and can be ordered in sets of eight or 24 pieces. Booth #21087



Offering protection from UV blue light, the DHA-rich formula of ProDHA Eye, from NORDIC NATURALS, encourages normal tear production as it preserves retinal and macular health. Booth #MS2059


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