Fresh Baked
The Unique Bakery Spring/Summer 2026 collection expands the WOODYS lineup with a broader range of styles across acetate, combined constructions, and titanium. The campaign leans visual, but the collection itself stays focused on material, fit, and wearability; a well-rounded release offering opticals more flexibility without overcomplicating the assortment.
villaeyewear.com
$299
Snow Style
TOM FORD Eyewear expands its winter offering with the FT1321 Goggle, maintaining the brand’s recognizable alpine aesthetic. Featuring a spherical silhouette, tonal branding, and mirrored or photochromic lenses, the design focuses on performance-driven luxury. Made in Italy, the FT1321 reflects continuity over trend.
marcolin.com
$900
Happy Tears
THERATEARS has introduced Dry & Tired Eye Preservative-Free Lubricant Eye Drops, formulated for dryness from prolonged screen use and eye strain. The preservative-free drops contain twice the hydrating ingredient compared to the original preservative-free formula and are designed to provide all-day comfort for sensitive eyes in convenient single-use vials.
theratears.com
$20.99
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Thin and Light
L’Amy America introduces a new TLG release built around clean design and dependable materials. Beta titanium construction, extended sizing, and a snap-closure hinge come together for lightweight strength and everyday wearability.
lamyamerica.com
$262
Timeless Heritage
The OLIVER GOLDSMITH Collins blends vintage confidence with a modern edge, featuring a softly squared, gender-neutral silhouette that feels both timeless and current. Handmade in Japan, its deep green-on-green palette embraces the beauty of monochrome. us.
olivergoldsmith.com
$500
Best Laid Plein
Designed and handcrafted in PLEIN LES MIRETTES’s Jura-based workshops, each frame is created with a specific face, character, and presence in mind — long before color or material is chosen. With just 25–75 pieces per color, these ultra-limited frames pair exclusive Mazzuchelli acetates with sculptural milling that’s meant to be seen and felt.
pleinlesmirettes-lunettes.com
$450
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Vibrant Nature
Developed in BIRD EYEWEAR’s Nature Lab in Cornwall, UK, Vibrant Nature explores color through refined natural dye techniques inspired by the most saturated hues found in nature. The collection balances bold silhouettes with everyday wearability. B Corp certified, Bird leads with low-carbon bio-acetates, recycled metals, and repurposed materials.
birdeyewear.co
$250-$300
Good News
HOYA has expanded availability of the Pentax Optical Lens portfolio in the US, making the line accessible through managed vision care plans. Supported by their nationwide lab network and backed by Pentax’s optical heritage, the expansion gives ECPs a cost-conscious option for delivering recognized lens solutions.
hoyavision.com
