Tales so bizarre we couldn’t make them up ... Not that we’d want to.
A patient of mine comes in at closing time, 4 p.m. on Saturday. The lights are off and I’m literally walking out the door. She’s holding...
“There is no forever in eyewear.” To that customer who presented with a five-year-old pair of glasses that were beat to death. Asked how old they...
The indie eyewear darling behind Gogosha Optique shares some of her tips for keeping cool.
“Out! Out! Out!” To the patient who had tried on lots and lots of sample contact lenses. When I asked her what she was using to...
We had glass shelving in the front window and love to redecorate seasonally. People come through the optical just to see what the new displays look...
DR. SCOTT LEE works for Atlantis Eyecare in Newport Beach. In his spare time, he plays the guitar, watches ice hockey, swing dances, and spends time with...
It’s nearly impossible to avoid politics these days. What’s your philosophy on discussing the current political environment with patients and customers? 7% It’s important to have...
“Florida does have phones and a simple call would have allowed us to take care of the problem.” To the high-plus patient who waited six months...
We have several clients, who I won’t name because they are well known. They are usually musicians and they come in high as a kite; they...
Legislation for medical marijuana is being explored in more and more states. What’s your stance on its use in the treatment of various eye conditions? 13%...
Blake Hutto, OD Family Vision Care, Alma, GA Dr. Blake Hutto, co-owner of Family Vision Care in Alma, GA, originally founded in 1955, moved back to his hometown...
I had a bad Yelp review that said that I was “offal” — an obvious typo. But it brought in a few foodie patients who thought...
A Game of Optical Snakes & Ladders Running an eyecare business isn’t all fun and games … until now! Every day you experience ups and downs,...
Bet you've heard some of these.
Rule 584: Know that any request for a return will come with the assurance, “But I never wore them.” Rule 873: If, when asked “Can you work...
“Well, go tell both of them. If you have friends like you, I don’t want to deal with them either.” To the customer who just could...
I fit a new patient with opaque contact lenses. He wrote a bad check and never showed up for his follow-up appointment. We contacted him, he...
Read on for 29 small steps toward big results.
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