We had glass shelving in the front window and love to redecorate seasonally. People come through the optical just to see what the new displays look...
DR. SCOTT LEE works for Atlantis Eyecare in Newport Beach. In his spare time, he plays the guitar, watches ice hockey, swing dances, and spends time with...
It’s nearly impossible to avoid politics these days. What’s your philosophy on discussing the current political environment with patients and customers? 7% It’s important to have...
“Florida does have phones and a simple call would have allowed us to take care of the problem.” To the high-plus patient who waited six months...
We have several clients, who I won’t name because they are well known. They are usually musicians and they come in high as a kite; they...
Legislation for medical marijuana is being explored in more and more states. What’s your stance on its use in the treatment of various eye conditions? 13%...
Blake Hutto, OD Family Vision Care, Alma, GA Dr. Blake Hutto, co-owner of Family Vision Care in Alma, GA, originally founded in 1955, moved back to his hometown...
I had a bad Yelp review that said that I was “offal” — an obvious typo. But it brought in a few foodie patients who thought...
A Game of Optical Snakes & Ladders Running an eyecare business isn’t all fun and games … until now! Every day you experience ups and downs,...
Bet you've heard some of these.
Rule 584: Know that any request for a return will come with the assurance, “But I never wore them.” Rule 873: If, when asked “Can you work...
“Well, go tell both of them. If you have friends like you, I don’t want to deal with them either.” To the customer who just could...
I fit a new patient with opaque contact lenses. He wrote a bad check and never showed up for his follow-up appointment. We contacted him, he...
STORY BY INVISION Staff 29 Ways to Thrive at Work Perhaps you’ve already decided on your 2017 resolutions or maybe you need a little inspiration. Lose...
Dr. Scott Lee works for Atlantis Eyecare in Newport Beach. In his spare time, he plays the guitar, watches ice hockey, swing dances, and spends time...
Putting the Sex in Spex The search for love is eternal and most people have a “type.” Now folks who are only interested in someone who...
Rule 54: Every drink you give a customer increases the likelihood of a sale by 10 percent. But it also increases the likelihood of a return...
Leanne Liddicoat, OD ClearVue EyeCare, Roseville, CA Six years at ClearVue and Dr. Leanne Liddicoat credits a happy working environment for some of her sanity. “We...
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