Rule 584: Know that any request for a return will come with the assurance, “But I never wore them.” Rule 873: If, when asked “Can you work...
“Well, go tell both of them. If you have friends like you, I don’t want to deal with them either.” To the customer who just could...
I fit a new patient with opaque contact lenses. He wrote a bad check and never showed up for his follow-up appointment. We contacted him, he...
STORY BY INVISION Staff 29 Ways to Thrive at Work Perhaps you’ve already decided on your 2017 resolutions or maybe you need a little inspiration. Lose...
Dr. Scott Lee works for Atlantis Eyecare in Newport Beach. In his spare time, he plays the guitar, watches ice hockey, swing dances, and spends time...
Putting the Sex in Spex The search for love is eternal and most people have a “type.” Now folks who are only interested in someone who...
Rule 54: Every drink you give a customer increases the likelihood of a sale by 10 percent. But it also increases the likelihood of a return...
Leanne Liddicoat, ODClearVue EyeCare, Roseville, CA Six years at ClearVue and Dr. Leanne Liddicoat credits a happy working environment for some of her sanity. “We work...
We had a gentleman who was so detail-oriented that a simple dispense could take over an hour. He had a very high minus prescription, so when...
Rule 438: Smells in order of desirability: fresh flowers, fresh cookies, fresh sweat from your millennial lab technician who likes to engage in “extreme” exercise on...
Take it from someone who was once a bespectacled Ginger Spice—Halloween can be a struggle for the four-eyed. (Especially if you are without a back-up pair...
Identifying potential new customers is valuable, but what type of customer do you wish would stop coming to your practice or optical shop? 31% The festive...
It was a busy Friday. All day, we kept hearing beating and banging on the walls, and we assumed it was coming from the pet store...
Contingency Plans I I received notice from my business insurance company stating they would not cover a person getting hit in the parking lot with a...
Identifying potential new customers is valuable, but what type of customer do you wish would stop coming to your practice or optical shop? 20% That Noisy,...
Rule 922: Good add-on: Eyeglass cleaner. Great add-on: AR coating. Really bad add-on: “A Clockwork Orange” on DVD. Rule 257: Never pre-judge a customer. Unless that...
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