(PRESS RELEASE) CARLSBAD, CA — GATORZ Eyewear, renowned for its premium USA-made aluminum eyewear, proudly celebrates 35 years in business, marking a robust first nine months of 2024 with double-digit growth that surpasses current market trends. Despite a challenging economic landscape, GATORZ Eyewear has cultivated a loyal community that values high-quality, American-made products.
GATORZ Eyewear’s journey has seen its share of highs and lows while steadily building brand momentum. A decade ago, the company faced severe challenges, with its doors closed from June to December 2014. Rising from the brink of closure, GATORZ has since experienced consistent annual growth, driven by resilience, innovation, and an unwavering commitment to quality and customer satisfaction.
To commemorate 35 years of business, GATORZ will release a limited-edition 35th Anniversary eyewear collection this holiday season. The collection will feature two of GATORZ’s top styles, the Magnum and Delta, each adorned with a matching etched topographic map pattern on the frames. This design is inspired by landscapes navigated by military personnel, symbolizing GATORZ’s enduring legacy and deep connection with the armed forces and the journeys they have undertaken.
Eric Baker, President of GATORZ Eyewear, reflected on the company’s impressive performance, stating, “Our growth trajectory in 2024 is a testament to our team’s dedication, the superior quality of our products, and the loyalty of our customers. We have turned adversity into opportunity, and our success story is a reflection of our resilience, community dedication, and unwavering focus on excellence.”
This year’s performance underscores GATORZ Eyewear’s strategic commitment to authentic community engagement and an innovative approach to meeting customer expectations. The brand’s unique positioning—combining American-made production with rugged durability—resonates with a diverse customer base, from outdoor enthusiasts to tactical professionals.
Advertisement
Scott Sorensen, Head of Marketing at GATORZ Eyewear, added, “Consumer demand for our products in a tough market environment is incredibly encouraging. Our ability to connect with customers and deliver exceptional value has been pivotal in driving our growth. Coupled with strong customer loyalty and advocacy, we have transformed the brand from ‘rags to riches’ over the last 10 years. We’re not just selling eyewear; we’re promoting an inspiring lifestyle and building a community that values American-made durability, performance, and style.”
As GATORZ Eyewear continues to exceed market trends, the company remains focused on expanding its product line, enhancing customer experiences, and exploring new market opportunities. Its remarkable turnaround and current success highlight the potential for growth and resilience, even in challenging times.
For more information about GATORZ Eyewear and its latest achievements, please visit here.
