Press Releases Gatorz Partners with Spartan for 2017 Reebok Spartan Race World Championship Published 4 years ago on June 29, 2017 By INVISION Staff Share Tweet The Spartan Race season is televised on NBC. (Press Release) CARLSBAD, CA – Gatorz, creators of patented aluminum eyewear worn by extreme athletes and members of the U.S. armed forces, has teamed up with Spartan, the world’s largest obstacle race and endurance brand, as an official partner of the 2017 Reebok Spartan Race World Championship taking place Sept. 30-Oct. 1 in North Lake Tahoe, CA. The pinnacle event of the Spartan Race season is televised on NBC and draws the world’s best endurance athletes from more than 30 countries. “Gatorz was created on the hallmarks of endurance, performance and intensity and we could not think of a better partner than Spartan to showcase the highest quality sunglasses on the market,” said Andrew Fontes, Gatorz brand manager. “Spartan Race competitors are some of the toughest athletes on the planet and they need eyewear that can handle the fire, barbed wire, mud and gritty obstacles they face on the course.” As part of the of the partnership, Gatorz will receive several on-site activation opportunities at the 2017 World Championship, including a retail space for purchase and trials in the race festival and co-branded exposure throughout festival and race course. In addition, Spartan’s on-site staff and 21 Pro Team racers will be outfitted with Gatorz and competitors who podium in the elite and competitive heats will be awarded with a pair of sunglasses. Digital activation will include exposure on Spartan’s social media channels with the hashtag #gatorzeyewear #thereisnosubstitute. “Gatorz makes some of the most durable military-grade eyewear on the planet, which can stand up to the challenges competitors face along the grueling Spartan Race course,” said Spartan Vice President of Global Partnerships Ian Lawson. “We are all about partnering with brands that share our values, passion and love of grit, and we’re excited to have Gatorz on board at our biggest event of the 2017 race season.” Advertisement Gatorz has been a leader in durable eyewear since their introduction into the sunglass industry over 25 years ago. Gatorz continues to create military grade American made products for the most intense and extreme of athletic endeavors. Gatorz’ patented aluminum design is ideal for high intensity sports as the eyewear naturally helps release heat and is shatter resistant. With global championship events in North America, Asia-Pacific, Middle East and Europe, all roads lead to the 2017 Reebok Spartan Race World Championship, featuring a field of more than 500 elite athletes battling the mountainous terrain at Squaw Valley during the 12+ mile (20+ kilometer) “Beast” race for $100,000 in cash and prizes. To qualify for the world championship heat, men and women racers must finish in the top five at Spartan Races around the world during the 2017 qualifying season. Related Topics:Gatorz click to Comment(Comment) Up Next KY College of Optometry Names Interim Associate Dean Don't Miss Gigi Hadid and Vogue Eyewear Launch Collection SPONSORED VIDEO Shamir Glacier Plus Metaform: Stronger. Thinner. Lighter. It’s time for a new compromise-free lens technology that completely changes our concept of what's possible. Glacier Plus™ Metaform enables customers to enjoy strength and safety alongside the aesthetics of thin and light lenses. Now Available: The next technical revolution in the world of optics. You may like Promoted Headlines Recommend a Simple Solution for Your Patients’ Daily Dry Eye Challenges Alcon See What’s Possible with EssilorLuxottica 360 EssilorLuxottica Shamir Glacier Plus Metaform: Stronger. Thinner. Lighter. Shamir Lens Advertisement Latest Trending Videos Press Releases11 hours ago VSP Ventures Acquires EYEcenter Optometric Press Releases11 hours ago Treehouse Eyes Partners with Johnson & Johnson Vision Press Releases11 hours ago Valley Contax Announces New Directors Press Releases14 hours ago Prevent Blindness Declares First-ever Geographic Atrophy Awareness Week as Dec. 6-12, 2021 Press Releases14 hours ago New Paper Explores Connection Between Vision and Cognitive Function Photo Gallery2 days ago 16 Painfully Relatable Memes About Working Holiday Retail Sponsored Content2 weeks ago Shamir Glacier Plus Metaform: Stronger. Thinner. Lighter. Photo Gallery2 weeks ago 12 Images That Show Why Spectrum Eye Care in Hamilton, ON, Was Named One of (North) America’s Finest Optical Retailers Headlines3 weeks ago Warby Parker Will Soon Have 161 Stores Headlines4 weeks ago Store Owner Grapples with Thief in Witness Video Sponsored Content2 weeks ago See What’s Possible with EssilorLuxottica 360 INVISION Podcast2 months ago INVISION Podcast New Season: Dee Talks With Dr. Diana Canto-Sims on the Challenges of Serving the Nation’s Largest Ethnic and Racial Minority Press Releases3 months ago Global Vision Campaign Seeks to Achieve 1M Vision Screenings and Eye Exams for World Sight Day Sponsored Content3 months ago Introducing the VariluxⓇ Challenge Press Releases4 months ago Sun Pharma Launches 4th ‘Dry Eye Gets Personal’ Video Campaign Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Most Popular Photo Gallery2 days ago 16 Painfully Relatable Memes About Working Holiday Retail Headlines7 days ago New Look Vision Acquires Luxury Optical Holdings The Big survey1 week ago So Overrated! ECPs Tell Us the Top 10 Things About The Profession That Don’t Deserve the Hype Headlines3 days ago Feds Seize $479K Worth of Illegal Contact Lenses Headlines2 days ago Eyewear Seller Says ‘Online Hitmen’ Are Destroying Her Business Sponsored Content2 days ago Recommend a Simple Solution for Your Patients’ Daily Dry Eye Challenges The Big survey6 days ago Big Survey: Most ECPs Still Expect to be Working Past 65 Tools and Equipment6 days ago Stumped on Holiday Gifts for Your Eye Loving Loved Ones? We Got You Covered!