Gen Z: Contact Lens Opportunities
New research from Contact Lens Institute (CLI) indicates opportunity for increased contact lens adoption by Gen Z, as well as identifying purchase drivers to encourage use. The data indicates an eight percentage-point difference in Gen Z contact lens wear (35%) compared to Millennials (43%), with Gen X (22%) close to historic norms. Millennial reporting of significant contact lens wear (43%) shows what may be possible with Gen Z; the eight-point gap represents considerable unmet upside in patient volumes, practice revenue, and wearer lifestyle benefits. contactlensinstitute.org
Getting Smarter About Smart Glasses
The Vision Council has released Focused inSights 2025: Smart Eyewear exploring how consumer sentiments on smart eyewear have evolved over the past two years. Highlights of the report include that the share of consumers who know, or have a general sense of, what smart eyewear is increased 29 percentage points from 2023 to 2025, while only 16% said they have never heard of smart eyewear in 2025. Forty-four percent of consumers report at least some exposure to smart eyewear product-related marketing in 2025 and 16% report purchasing smart eyewear, with four in 10 consumers planning to purchase smart eyewear in the next 12 months. The report is available for download now. thevisioncouncil.org/research-reports
Dry Eye: Widespread But Underdiagnosed
Research presented at the 43rd Congress of the European Society of Cataract and Refractive Surgeons (ESCRS) found that more than half of the general population in the USA and Europe experience dry eyes, yet only 20% of European and 17% of US patients were diagnosed. Findings were presented from a survey of 2,003 adults in the US conducted in April 2024, and from an ongoing, international arm of the study conducted by Bausch and Lomb with over 5,000 adults in the UK, France, Germany, Poland, and Saudi Arabia: the ‘Needs Unmet in Dry Eye: Symptoms, Treatment and Severity’ (NESTS) study. In the US study, eye dryness frequently affected 50% of survey respondents, and 80% experienced symptoms such as fatigue, itchy or watery eyes, but only 17% had a diagnosis from an ECP. escrs.org
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