Generational Perspectives
Contact Lens Institute (CLI) has published Shifting Focus: Generational Perspectives of Contact Lenses & Eye Care — the latest installment in their See Tomorrow initiative — to help the eyecare community better understand and connect with Gen Z, Millennial, and Gen X patients. The in-depth report is packed with data, infographics, and insights about how consumers of different ages evaluate and interact with providers, practices, and products. The PDF is now available for free. contactlensinstitute.org/resources/see-tomorrow
Myopia Development and Light
The International Myopia Institute (IMI) released a new open-access white paper, The Role of Light in Refractive Development and Myopia: Evidence From Animal and Human Studies, published in Investigative Ophthalmology & Visual Science (IOVS). The paper provides a comprehensive review of how light exposure influences eye growth, synthesizing decades of research from both animal models and human epidemiological studies. This new paper examines the emerging science around how light may contribute to the protective effects of outdoor time. invisionmag.com/012603
Optical Market Q3 2025 Trends
The Vision Council released new market data and analysis detailing the performance of the $17.5 billion optical industry in the third quarter of 2025. The Market Insights Q3 2025 report examines trends across eye exams, eyeglasses, frames, lenses, contact lenses, readers, and plano sunglasses. The report also incorporates updated Q2 data, reflecting newly available practice and transaction information. These revisions show a clearer picture of how consumer behavior shifted following the spring tariff announcements, with patients spending more on Rx products than originally reported. In Q3, all Rx categories experienced a decline in sales both Q-on-Q and year-on-year. The full report is available in The Vision Council’s Research Download Center free to members, while non-members can purchase the report for $1,000. thevisioncouncil.org/research-reports
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