Tip Sheet Get Attention During Graduation Season and More Tips for June Published 6 years ago on May 29, 2017 By INVISION Staff Invision June 2017 Issue Share Tweet IT’S GRADUATION SEASON across the country and your chance to show your community credentials. Bay Optical Lab, in North Bend, OR, did that last year by making up gift baskets to give to one male and one female student at each local school’s graduation. “The baskets consisted of sunglasses, eyeglass accessories, pens, picture frames, etc. They were well received and we’ve already had requests for this year,” said manager Gayla Mitchell. competition Uniqueness Guaranteed While a lot of women apparently want to look like Kendall Jenner or Victoria Beckham in sunglasses, they are rarely so keen for other women in their community to sport the same style. Great Spectacles in Stockton, CA, ensures they won’t by promising exclusivity. “We will only buy one of each piece; that way no one else in the area should have your same frame,” says owner Lynda Winter. “Our inventory is constantly changing and is made of only the latest styles.” ManagementGo With Plan B When an employee comes to you with an idea, particularly if he is suggesting a change to a plan you made, adopt this useful bias: If the plan is at least 60 percent as good as yours, go with the subordinate’s. He or she will execute it twice as well, just through feelings of ownership, write Timothy Saint and Nicholas Smith, two former Marine lieutenants in a Business Insider post titled “11 Lessons from the Battlefield.” performanceForty Winks If you feel like you’re functioning pretty well on six hours of sleep a day, research suggests you may be pulling the wool over your own eyes. A study by a team at the University of Pennsylvania School of Medicine found that subjects restricted to six hours of sleep a day showed steadily deteriorating performances in cognitive tests and that by the 10th day were doing as poorly as those limited to four hours’ sleep or less. Interestingly, Fast Company reports, the six-hour group didn’t even think they were that sleepy. Advertisement Is this the most badass cleaning cloth ever? accessories Bad to the Bone Move over humble cleaning cloth, there’s a new, cooler hombre in town. Announcing the arrival of its new The Drifter line on Facebook, SPEX BY Ryan Inc. in Regina, Saskatchewan, Canada, called the new addition the “most badass cloth ever.” We tend to agree. Who said cleaning cloths have to be dull and gray? management A Bias for Action Ready, aim, fire. That is overwhelmingly the approach of successful entrepreneurs, according to UVA scholar Saras Sarasvathy: The successful ones rarely made long-range plans and typically scorned market research. Instead, they went for quick sales, observed how the market reacted, and then a few more. MERCHANDISINGThe Rule of $100 There’s a belief in retail that “dollar off” discounts are more effective than percentages. But Jonah Berger, author of the bestseller Contagious, adds a proviso: When setting an offer, remember the “Rule of $100.” For prices under $100, use a discount percentage (25% off!). For prices over $100, use a straight dollar figure ($250 off!). Try an A/B test. operationsBetter Meetings Stride into a meeting, dominate the dialogue and repeat your point insistently, and you have a good chance of winning the day, thanks to a human weakness for interpreting confidence as competence. But it doesn’t mean you’ll arrive at the best solution for the challenges facing your business. To prevent this happening at your meetings, reframe them as fact-finding exercises with a focus on what is being said rather than who is saying it, says the University of Utah’s Bryan Bonner. Advertisement Related Topics:INVISION June '17practice managementstaffstrategyTip Sheet click to Comment(Comment) Up Next Getting More Marketing Oomph From Your Trade Show Trips and More Tips for July-August Don't Miss The Key Thing Billionaires Do That You Don’t … and More Tips for May INVISION Staff Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected]. SPONSORED VIDEO Explore New Crizal® Sapphire™ HR lenses on Leonardo Did you know there’s an online course on the new Crizal Sapphire HR lenses available now on Leonardo? With best-in-class learning content, including a wide range of ABO certified CE courses, Leonardo can take your practice’s optical knowledge to the next level. Visit leonardo.essilorluxottica.com today to learn about new Crizal Sapphire HR and take advantage of the 3-month free trial of this innovative online learning platform brought to you by EssilorLuxottica. You may like Lean in Hard to Dread and More Tips for February Setting Yourself Up for Success in 2023 and More Tips for the New Year INVISION’s Top Tips of 2022 Promoted Headlines 5 REASONS WHY BIOACETATE S70® IS THE BETTER, GREENER ALTERNATIVE FOR EYEWEAR Explore New Crizal® Sapphire™ HR lenses on Leonardo Essilor Varilux Young Presbyope Testimonial Video Essilor Advertisement Latest Trending Videos Do You Or Don't You9 hours ago 58% of You Offer Health Insurance, the Remainder Don’t Buzz Session9 hours ago We Asked ECPs What Took Them a Surprisingly Long Time to Realize They Were Doing Wrong Benchmarks9 hours ago Check Out These Six Memorably Named Eyecare Businesses Best of the Best9 hours ago Want to Curate a Top-Level Eyewear Collection? Start with the Rep… Headlines16 hours ago Few Retailers Investing in Improving Experiences of Frontline Workers Headlines2 weeks ago Optical Industry Trade Shows and Conferences 2023 Headlines2 weeks ago Georgia Ophthalmologist to Pay $1.85M to Settle Fraud Claims Headlines2 weeks ago Founding Dean Named for Optometry School at High Point University in North Carolina Real Deal3 weeks ago Patients Are Upset About Unexpected Out-of-Pocket Costs. Who’s to Blame? Spexy2 weeks ago 3 Reasons to Purge Stagnant Inventory for the New Year Spexy2 weeks ago 3 Reasons to Purge Stagnant Inventory for the New Year Sponsored Content1 month ago Explore New Crizal® Sapphire™ HR lenses on Leonardo Sponsored Content2 months ago Varilux Young Presbyope Testimonial Video Sponsored Content3 months ago Explore New Crizal® Sapphire™ HR lenses on Leonardo Sponsored Content3 months ago NEW Crizal® Sapphire™ HR No-Glare Lenses Advertisement Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Instagram invision.mag Sarah Bureau, of SBSpecs in St. Catharines, Ontari Tradewinds Eye Care Optical in Davidson, North Car #MadeinItaly, the BRUNO MAGLI Mona is an #oversize This month's edition of Real Deal features the tri Have you ever thought of designing and constructin What does the word meaningfulness mean to you? Doe Have a need for speed? Introducing the Carrera | D #Simple but #stylish, the #handcrafted Barton Perr LOAD MORE Most Popular Brand Portfolio1 week ago This Attractive Florida Practice Lets Its Brand Do the Marketing Headlines3 days ago Nelly’s Continuous Eye Rolls During Odd Performance in Australia Draw Concern Columns1 week ago What Does the New Google Mean for Your Eyecare Business? Headlines4 days ago Data Incidents Reported at 2 Eyecare Practices Style to Sell!2 days ago You Only Need 5 Minutes to Increase Your Capture Rate! Seriously. Headlines1 week ago Bausch + Lomb Acquires AcuFocus Ophthalmic Medical Device Company Products5 days ago Not So Basic: 9 Patterned Specs and Sun Styles for Something Special John Marvin1 week ago What’s Your Personal Growth Plan for 2023?