1 Age-Related Macular Degeneration (AMD) is the leading cause of blindness among older Americans, but new treatments have dramatically changed the course of this disease over the last 10 years. AMD Awareness Month is held to remind people early detection is critical. Do your bit in getting the word out.
6 If you’ve never gotten involved with American Heart Month, make this the year you do. National Wear Red Day is a perfect fit for an optical retailer. Partner with a clothing store to stage a Red Dress fashion show, join in a community activity — like entering a team in your local American Heart Association Heart Walk — host a Red Dress gala in conjunction with Valentine’s Day, or distribute red readers. There are dozens more ideas for small businesses here: invisionmag.com/012601.
7 Today is Take Your Child to the Library Day. (Yes, community libraries still exist, and they provide a lot more resources than just books.) Spread the word, and partner with local librarians to be sure kids get the eye exams they need to read, play and succeed in today’s connected world.
14 What’s more loving than showing concern for someone’s health? And what’s more typical than slacker men taking longer than women in their lives to return for their regular eye exam? In the week before Valentine’s Day, reward patients who book appointments as a couple. It could be a gift card toward a romantic meal. Or $60 off your partner’s new glasses or contacts.
