Connect with us

Manager's To-Do

Get Serious About Cross-Training and More Manager’s To Dos for March

Earn some kudos, celebrate the luck of the Irish and explore e-commerce.




Bethany Cassar

Feb. 28-Mar. 6

KUDOS Submit an early bird entry to the America’s Finest Optical Retailers Contest by Mar. 1 and you’ll receive suggestions on how to improve your entry.

DOWNTIME Pick a weekend you can get away — after a long winter of disease and discontent, you likely need a break, and March is generally pretty slow, especially this year with VEE’s move to May.

Mar. 7-13

STAFF Investigate a cross-training program. When staff can cover for each other it makes for a smoother operation, a team that understands each other better, and less work for all — plus you’re covered in the event of an emergency, if someone leaves suddenly… or a pandemic.

MARKETING Gather a group of fun green frames and highlight them online as St. Patrick’s Day specials.

Mar. 14-20

TRAINING Hold a mini-conference right in your own office. Assign each staff person a topic for a 5- to 10-minute presentation on something they are strong in. This could even be the start of your cross-training program.

MARKETING Reward word-of-mouth. Make a list of everyone who referred customers over the past three months and thank them with an Amazon or Starbucks gift card, or a certificate to a local restaurant for your biggest sales.


Mar. 21-27

STRATEGY Draw up a list of competitors and their estimated sales volumes. Then jot down your trade area and its population to work out your market’s potential and where you rank. (When you talk to bankers, potential buyers or mentors, they will expect you to know this information.)

ONLINE Explore the options for hosting a plug-in online e-tailer on your website. It can be an interesting option for certain “repeat” product sales.

Mar. 28-Apr. 3

OPERATIONS When was the last time the carpet was cleaned professionally? After the long winter there is a good chance it’s starting to smell less than fresh.

MARKETING Send birthday cards to patients so they arrive one week before their birthdays — “wanted to be the first to wish you a happy birthday.” This way, your card stands out and won’t get lost in all the birthday wishes that people get on their special day.



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines






Get the most important news and business ideas for eyecare professionals every weekday from INVISION.


Most Popular