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Remember Love (ABOVE)

The MYKITA 2019 campaign is a family affair highlighting love and shot in tropical climates. In his eleventh campaign for MYKITA, artist and photographer Mark Borthwick, alongside his daughter and fellow photographer Bibi Cornejo-Borthwick, transport viewers to a Caribbean island with a close family clan and their friends and lovers. Relying only on natural light and analogue camera, the photographers capture spontaneous moments between people and their environment, conveying a sense of harmony and belonging. The MYKITA lookbook is available at all MYKITA Shops, selected opticians and fashion stores. Here, both wear the LITE Vabo. $605. mykita.com

 

Ogi Eyewear

The Seraphin Cahill 8064 celebrates contrast with an accent color that pops, while remaining in the same family as rest of the frame’s neutral look.

(888) 560-1060, ogieyewear.com

$290

 

Glacée

Two is better than one when it comes to the metal wire construction of the GL6901 — an oversized cat eye with a retro drop temple.

(888) 399-7742, alternativeeyes.com

$270

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Maui Jim

From the Acetate Collection, the optical MJO2207 is at its most neutral in crystal with a hint of pink. This square frame has spring hinges and a saddle-style bridge.

(866) 666-5905, mauijim.com

Starts at $500

 

Lucky Brand

The stainless steel frame and plastic-injected front and temple tips on the D117 open the door for this butterfly style to be a sophisticated twist on the whimsical.

(800) 423-3023,derigo.us

$162

 

Burberry

The ’50s finds its way to the present with the acetate BE4283, which features an upswept brow bar and unique eyeshape.

(800) 422-2020, my.luxottica.com

$270

 

Rag & Bone

An elongated metal dagger hinge on the RNB 3020 makes a point as the Havana opal peach color creates a striking look with its tort-meets-neutral combination.

(800) 631-1188, mysafilo.com

$245

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OWP

Drawing inspiration from the art of origami, model 2175 is an acetate frame with multilayered temples.

(913) 839-1519, owp.de/en

$330

 

Väri Eyewear

A surprising, modern version of the P3 shape, the VR 9 has a saddle bridge — rather than the usual keyhole bridge — and a translucent, TR90 front.

(516) 570-2723, varieyewear.com

$195

 

Smith Optics

The Spellbound leaves wearers in that very state with its lightweight injection-molded plastic, adjustable wirecore temples and megol nosepads.

(888) 206-2995, smithoptics.com

$159

Rachel Bozek is a contributing writer for INVISION.

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In this compelling video, Dr. Mile Brujic of Premier Vision Group discusses all the ways that your practice beats the online competition—hands down! The formula for success? Don’t sell yourself short and acknowledge all the benefits that you, as a provider, give to your patients.

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Products

9 Unexpected Silhouettes Deliver Surprising Sun Style

From hearts to octagons to triangles, these shape shifters shine.

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FROM HEARTS to octagons and even triangles, these sunglasses deliver surprising style.

 

Vava

Drawing inspiration from architecture through their collaboration with architect Álvaro Siza Vieira, the aluminum CL0007 features flat, crystal Barberini lenses like all the brand’s styles.

vavaeyewear.com

$715

 

Chloé

Going above and beyond your everyday valentine, the CE131S (a.k.a. Rosie Heart) is a three-piece mount frame with a metal bridge and matching temples. Sunburst-shaped screws complete the look.

(800) 645-1300, marchon.com

$400

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Berlin

The Femme Fatale strikes a pose all its own. It’s part of the Cinematik collection, which is the brand’s first-ever collection to include multiple materials: German stainless steel, acetate and rubber.

ic-berlin.de

$479

 

Wires Glasses

An invisible hinge mechanism pairs with a unique shape on the Dilmun, from the Wires 2.0 collection. This handcrafted eyewear has 3D printed rims and a frame made from a single piece of stainless steel wire.

wiresglasses.com

$310

 

J.F. Rey

Circle meets square in the Jean-François Rey 1985 Paradise 2500. The classic-yet-modern tweed pattern juxtaposes with the surprising shape combination to create a memorable frame sure to score at least a few double takes.

(877) 889 1429, jfrey.fr/en

$480

 

Roberto Cavalli

With acetate frame fronts and flat metal temples lasered with a print straight out of the wild, the RC1113 is ready to roar.

(800) 345-8482, marcolin.com

$505

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Shwood Eyewear

Featuring genuine wood inlays and five-barrel German hinges, the Aurora is an octagonal frame that works on many face shapes.

(503) 389-1613, shwoodshop.com

$149

 

Tarian

Made with premium Japanese titanium, the limited-edition Teshima celebrates the geometric look.

(347) 797-5240, jeremytarian.com

$460

 

AirDP

Made with a combination of Ultem and biomedical steel, the Combined Collection can accommodate optical lenses as needed. This line features styles named after tropical locales, like Bali, Tahiti, Santorini, Phuket, Fiji, Ibiza, and Hawaii (pictured).

airdpstyle.com

$275

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Better Vision

In-House Finishing ‘Edges’ Out Profit

While reducing turnaround time and errors for happier patients.

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FINISHING JOBS IN-HOUSE can be a real bonus for many eyecare professionals. Even though there’s an initial upfront cost to buying a machine, savings can be realized soon thereafter. According to The Vision Council, about 53 percent of all ECP locations have some type of finishing equipment on-site with a further 20 percent owning a surfacing system. There are certainly many efficient and reliable machines to choose from since most manufacturers include retail edgers in their line of lens finishing systems.

 

Luneau Technology USA

Briot Perception 2, Briot Attitude, WECO E.3/2

(800) 729-1959, luneautech.com

 

Optek International

E1000-GP Edger, FD-80 Tracer, LS-82 Blocker, DM-1000 Lens Drill, Dia E1000-E920

(727) 522-2301, optekinternational.com

 

MEI System

EzFit No Block

(630) 521 8588 | meisystem.com

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Essilor Instruments USA

Pro-E 700 edging system, KAPPA, Special Edition edger

(855) 393-4647 | essilorinstrumentsusa.com

 

National Optronics

17Ex Edger, QM-X3

(800) 800-1550 | nationaloptronics.com

 

Santinelli International

Me 1200, Lex 1200, LEXCE, Le 1200, Le 700

(800) 644-3343 | santinelli.com

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Coburn Technologies

Excelon HPE-410, Exxpert HPE 8000X, HPE-810

(800) 262-8761 | coburntechnologies.com

 

Smart Ways To Sell In-House Edging

Penn Moody, OD, MOODY EYES, INDIANAPOLIS, IN

In 2011, we decided to add an edging lab for better control over expenses and quality. At Vision Expo we chose the DIA from Optek. We’ve been very pleased with this choice. The vertical orientation allows the pressure on the lens to be adjusted during edging. We purchased a second DIA in 2017. We now process over 80 percent of our glasses, which has added substantially to our profitability and patient satisfaction.

Wendy Salle, SALLE OPTICIANS, ATLANTA, GA

We’ve been edging in-house for the past 30 years. I had to put in a second machine this year because of the volume. We’re up to about 25 jobs a day on two Santinelli machines, the Me1200 and the LEXCE. We do a lot of custom rimless work which can take an inordinate amount of time. But, it’s hard to find a lab that does good finish work and it’s a no-brainer for me to do it in-house. I don’t look at cost savings but I do look at being able to have ultimate control over our products.

Ronald Garbatini, ROYAL VISION ASSOCIATES NEW HAVEN, CT

We were spending between $8,000-$10,000 a month in lab bills before we got the Briot Attitude in 2016. Now we’ve cut that in half. Even though it’s an expensive machine, it’s paid for itself already. We edge about 30-50 jobs a day through this machine: everything from poly to plastic, high index, single vision, progressives to flat top bifocals. Patients like that we do jobs in-house, especially if they use private insurance.

 

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Products

Fighting Blindness While Looking Good and More Business Boosters for February

Not to mention a Social Media Content Calendar to help jump start your marketing efforts.

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Braille Against Blindess

TWO BLIND BROTHERS make ultra-soft clothing to fund blindness research. Their NY Skyline Graphic tee features braille accents with the lights of the buildings spelling the names of each NYC borough. Braille on the bottom of the shirt spells out the shirt color.

$35

twoblindbrothers.com

 

Wink Wink

We love a sassy decorative element. Enter the Now House by Jonathan Adler Wink Brass Object on AMAZON. Drape it in frame chains, key chains or small accessories, or let it just speak for itself.

$48

invisionmag.com/021902

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Social Calendar

Need a little structure to your social media posts? CALIFORNIA GLASSES GIRL, Alana Whitaker, has you covered with her monthly Social Media Content Calendars. The calendars give you prompts for every day to help you get better results from your social media marketing efforts.

$4.99

alanawhitaker.com

 

Give Yourself A Hand

Winter is harder on the hands than any other time of the year. Treat yourself to a little at-home pampering with these hand masks from LE MINI MACARON, so your dry digits don’t scare — or worse! hurt! — your next customer or patient.

$5

leminimacaron.com

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Marble Your Mac

Eventually we’ll discover something that doesn’t look good in marble, but today is not that day. You know you want to manage jobs, prequalify insurance benefits and complete online CE on a computer that looks like it’s made of beautiful stone thanks to UNIQFIND skins.

From $24.99

uniqfind.com

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