Connect with us

Calendar

Give Your Patients a ‘Good Whack’ for Cataract Awareness and More Events for June

It’s likely no coincidence that National Donut Day and Father’s Day happen in the same month.

mm

Published

on

jigsaw-puzzle-eye

1 The first cataract “surgery” is believed to have been performed around 500 BC and involved a hard object and a good whack. Thankfully, the procedure has advanced and is now the most commonly performed operation in America. But the task of reminding patients of the importance of early detection remains. During CATARACT AWARENESS MONTH, get busy. Contact local media, schedule email blasts and fill your social media feeds.

3 NATIONAL DONUT DAY! Partner with a local baker to give patients a sweet treat.

12 Mark the 35TH ANNIVERSARY of Ronald Reagan’s “Tear Down this Wall” speech by tearing down silos in your office. Reward cooperation.

19 There was a time when dads asked for a little peace and quiet and maybe some socks on FATHER’S DAY — and kids were happy to oblige … with the socks at least. No more. Dad’s Day is catching up to Mother’s Day as a retail event (average spend: $125 vs. $170). As always, the theme remains “personal but practical” — like a pair of [insert his favorite sport] sunglasses.

SPONSORED VIDEO

SPONSORED BY VARILUX

The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular