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Give Your Patients a ‘Good Whack’ for Cataract Awareness and More Events for June

It’s likely no coincidence that National Donut Day and Father’s Day happen in the same month.

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1 The first cataract “surgery” is believed to have been performed around 500 BC and involved a hard object and a good whack. Thankfully, the procedure has advanced and is now the most commonly performed operation in America. But the task of reminding patients of the importance of early detection remains. During CATARACT AWARENESS MONTH, get busy. Contact local media, schedule email blasts and fill your social media feeds.

3 NATIONAL DONUT DAY! Partner with a local baker to give patients a sweet treat.

12 Mark the 35TH ANNIVERSARY of Ronald Reagan’s “Tear Down this Wall” speech by tearing down silos in your office. Reward cooperation.

19 There was a time when dads asked for a little peace and quiet and maybe some socks on FATHER’S DAY — and kids were happy to oblige … with the socks at least. No more. Dad’s Day is catching up to Mother’s Day as a retail event (average spend: $125 vs. $170). As always, the theme remains “personal but practical” — like a pair of [insert his favorite sport] sunglasses.

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

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