Glamor Editor’s Pick to Be Produced by L’Amy America
L’Amy America signed a multi-year license agreement with Condé Nast to market and distribute sunglasses and ophthalmic frames for Glamour under the name Glamour Editor’s Pick. The new collections will preview at Vision Expo West 2017, supported by a host of point-of-purchase materials, including displays, lifestyle imagery, and bold product packaging. INFO: lamyamerica.com
Think About Your Eyes New Campaign
Think About Your Eyes launched its 2017 national advertising campaign on Feb. 13. Ads will run through the end of September, three months more than previous years. This includes 15 million spots on podcasts and online audio, 14 million online video spots, and 6 million digital banner ads across 2,000 websites, as well as broadcast ads in primetime on 27 cable networks. For the first time, ads will appear on ABC and NBC during primetime and sporting events. INFO: thinkaboutyoureyes.com
Prevent Blindness Partners With See Now
Prevent Blindness, in partnership with See Now, a new global initiative created by The Fred Hollows Foundation, is taking the campaign to end avoidable blindness in the U.S. to congressional leaders. As Congress begins considering federal funding allocations, Prevent Blindness is urging them to commit an additional $6.3 million to sight-saving eye health programs. Prevent Blindness is asking the public to join the See Now campaign and commit to calling on Congress to increase funding by signing its petition: invmag.us/031702. INFO: preventblindness.org
Eyecessorize Releases New Trend Kit
The Vision Council’s Eyecessorize fashion eyewear campaign released its spring/summer 2017 trend kit. The digital kit includes an online booklet featuring products from Vision Council members, alongside trend descriptions. The kit allows for viewing of trend slideshows and downloading high resolution frame images. The kit was sent to approximately 400 editors from outlets like Cosmopolitan, Vogue, Glamour, GQ, Men’s Journal, Self and Shape. INFO: thevisioncouncil.org
INVISION Designs VEE Education
INVISION has partnered with The Vision Council to offer continuing education at Vision Expo East. The concept is based on our popular Manager’s-To-Do-List monthly column. The newly created Manager’s To-Do-List mini-track features six accredited hours of courses focused on Sales, Marketing, Merchandising, Management and Customer Service and will feature actionable takeaways attendees can immediately implement in their business. The courses will be offered on Sunday, April 2, at the Jacob Javits Center. INFO: visionexpoeast.com
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This article originally appeared in the March 2017 edition of INVISION.
