Connect with us

Press Releases

Global Alliance Announces ‘Love Your Eyes’ as This Year’s Theme

The theme was launched on July 6 to mark 100 days until World Sight Day on Oct. 14.

mm

Published

on

(PRESS RELEASE) In what is set to be the most ambitious World Sight Day campaign ever, the International Agency for the Prevention of Blindness (IAPB) and its members are calling on everyone to focus on their eye health in a global campaign: #LoveYourEyes. The theme and materials are being launched on July 6 to mark 100 days to go until World Sight Day on Oct. 14.

Launching the campaign Peter Holland, CEO of IAPB said “Almost everyone on the planet will experience an eye health issue in their lifetime, yet more than a billion people worldwide do not have access to eye care services.

“This is a global issue, but one that starts with us.

“This World Sight Day, October 14th, we are calling on everyone who is able, to book a sight test, an exam, or a screening to check on their wellbeing of their eyes. We are asking people to pledge their tests as part of our Everyone Counts initiative”

Starting in September IAPB is attempting to get over 1 million eye tests pledged in the month leading up to World Sight Day and is asking individuals, eye care professionals, hospitals, NGOs and businesses to get involved because everyone counts.

Then on World Sight Day, IAPB will host a global challenge to unite the world, bringing people across the globe together to have their eyes tested.

Advertisement

The aim is to remind the world that everyone counts to demonstrate the importance of taking care of our own eye health and to highlight the work still to be done in achieving access to eye care services for everyone.

To find out more about this year’s campaign visit www.iapb.org/wsd2021

SPONSORED VIDEO

SPONSORED BY VARILUX

The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Advertisement

Advertisement

Most Popular