Connect with us

Editor's Note

Go to War for Your Business

So you’re a fighter? Me too.

mm

Published

on

Go to War for Your Business

RESIST. PERSIST. ME TOO. Time’s up. We’re living in a period of time that will no doubt be taught in future history classes. (Assuming we don’t all die in a nuclear war.)

I prefer to take a more optimistic view of our current times and of the future. A “things always get worse before they get better” sort of mantra. Call it naiveté. Call it a coping mechanism. Call it <gulp> privilege. But I’ve never been one to assume the worst or curl up waiting to die. I am not a pessimist or a fatalist. Ask me some time about my zombie survival plan or the bug out bag stashed near my front door in case I need to beat a hasty retreat.

I am a survivor. A fighter. I have a feeling that if you’re a fan of INVISION, you’re a fighter too. And there’s a huge difference between being a survivor and rolling over and taking it when your values or way of life is threatened.

We are at a turning point in optical retail. Continued consolidation, online eyewear sales, shrinking market share, reduced managed care reimbursements, and consumers with shorter attention spans are all conspiring to make your jobs harder and livelihoods less reliable than they were a generation ago. These are facts.

So, whatcha gonna do about it?

The way I see it independent ECPs have two options: Take it (and perish), or fight! If you’re reading this, it means you’ve decided to fight, so dig deep. Think outside the box. Try something you’ve never tried before. Go to war for your business.

Advertisement

Wars aren’t won with ideals or righteousness but with strategy and knowledge. Consider this — our Revolutionary Ideas issue — a weapon of mass education. It is full of people, companies, technologies, trends and, well, ideas to help you shake up your business, flip off the status quo and plan for coming out the other side a victor.

We know some of the companies and concepts we’ve highlighted are contentious; but love them or hate them, they are changing the landscape of the business. An Art of War quote seems apropos: “Know thy enemy.”

We can make optical great again … not the same, but great. Are you ready to roll up your sleeves and do the work?

Vive la révolution,

dee signature

Dee Carroll
EDITOR-IN-CHIEF

dee@invisionmag.com

Advertisement

SPONSORED VIDEO

SPONSORED BY VARILUX

The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe

INVISIONMAG.COM
BULLETINS

Get the most important news and business ideas for eyecare professionals every weekday from INVISION.

Facebook

Most Popular